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Overview
The Marketing Management programme at the University of Worcester provides an advanced understanding of contemporary marketing management practices. You will explore how organisations identify target customers and consistently deliver products and services that create perceived value within dynamic markets.
The programme combines marketing theories and conceptual frameworks with their practical application to contemporary challenges and strategies. You will develop the ability to critically evaluate how organisations create, communicate, capture and sustain value.
Why study the Marketing Management programme at the University of Worcester?
You will learn how to strengthen the appeal and value of organisational offerings and support increased customer uptake. Teaching combines lectures, practical activities, current academic literature and individual learning sessions.
Completing the Marketing Management programme at the University of Worcester can strengthen your research, analytical, critical-thinking and problem-solving skills. The module can contribute to Worcester Business School MSc programmes or the Professional Development MA/MSc.
Programme Structure
Course include:
Marketing management theories and frameworks
Customer value creation and communication
Target market identification
Contemporary marketing strategies
Product and service value development
Key information
Duration
- Part-time
- 3 months
Start dates & application deadlines
- StartingApply anytime.
Language
English
IELTS 6.5
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Credits
15 alternative credits
Delivered
On Campus
Campus Location
- Worcester, United Kingdom
Disciplines
Marketing Management View 18 other Short Courses in Marketing Management in United KingdomWhat students do after studying
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Academic requirements
GPA Required
English requirements
IELTS 6.5
Prepare for Your English Test
Cathoven AI IELTS Preparation AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.
- Trusted by 300k learners
- 98 accuracy using real exam data
- 4.9/5 student rating
Other requirements
General requirements
Admission to this modules typically requires:
A second class honours degree in any subject (or International students holding a qualification recognised as equivalent by the University).
Tuition Fees
Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.
-
International Applies to you
Applies to youNon-residents811 GBP / full≈ 811 GBP / full -
Domestic Applies to you
Applies to youCitizens or residents811 GBP / full≈ 811 GBP / full
Living costs
Worcester
United Kingdom
660 - 1140 GBP / month
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
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