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Overview
Learn how visitor experience, audience research and evaluation practice come together to build both a strong theoretical foundation and practical skills.
Complete this module with the skills to design, evaluate and apply visitor research that creates more meaningful, inclusive and impactful visitor experiences.
Whether you work in museums, heritage, tourism or the wider cultural sector, gain practical expertise that supports better decision making and more engaging experiences for every visitor.
What can I do on completion of my course?
Once you have successfully completed this Understanding the Visitor Experience course at Perth College UHI, you might like to consider careers in:
- Visitor studies
- Audience development
- Museum, tourism and heritage services
Programme Structure
What you will learn:
- Develop a critical understanding of how and why people engage with places by exploring the complete visitor journey across museums, heritage sites, tourism destinations and community settings.
- Gain hands on experience with essential research techniques, including formative and summative evaluation, and learn how to investigate and improve visitor experiences at every stage of a project.
- Apply your learning to real world challenges by analysing and comparing case studies from across the sector, exploring the theories that shape them, and designing your own visitor research project.
- Strengthen your critical thinking while building the confidence to tackle practical challenges in both non-profit and commercial contexts.
Key information
Duration
- Part-time
- 3 months
Start dates & application deadlines
- StartingApply anytime.
Language
English
Delivered
Online
Campus Location
- Perth, United Kingdom
Disciplines
Museum Studies Tourism & Leisure View 45 other Short Courses in Tourism & Leisure in United KingdomWhat students do after studying
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Academic requirements
GPA Lower Second Class
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- 2:2 honours degree or above
- Applicants with other qualifications or experience will be considered on an individual basis
Tuition Fees
Additional Details
- Most full-time students will have their fees paid.
Funding
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