4.1 Read 17 reviews
Featured byUniversity of Liverpool Online
Overview
The Digital Marketing Strategy and Practice online short course from University of Liverpool Online covers the implementation of digital marketing as an essential component in a company’s marketing strategy.
During the course, you will analyse a range of core digital marketing practices, assess the impact of the internal and external organisational environment on digital marketing, and consider how these make way for new opportunities and challenges.
You will learn to build a digital marketing strategy and consider fundamental components of a successful marketing plan. Not only that, but you will also have a strong understanding of digital marketing practices and their role in delivering strategic business objectives.
Career prospects
The Digital Marketing Strategy and Practice online short course will equip you with the knowledge and skills to become a highly effective manager or digital marketing professional. You will be prepared for roles such as Social Media Manager, Digital Communications Manager, Digital Marketing Manager, and Community Manager.
Upon successful completion of the standalone module, you can progress onto the full online Digital Marketing MSc.
Programme Structure
Courses include:
- Digital marketing within an organisation and international context
- Creating a digital marketing plan
- Internal and external organisational environment
- The value of digital marketing research and data analytics
- Segmentation, targeting, and positioning as fundamentals of digital marketing
- Understanding the digital consumer and changes in culture
Key information
Duration
- Part-time
- 2 months
Start dates & application deadlines
You can apply for and start this programme anytime.
More details
- There are 7 intakes available for this course.
Language
English
IELTS 6.5
IELTS & PTE Test Preparation
E2 Language Test Prep Trusted by 7M+ Students
Admission to your dream university starts with a high IELTS or PTE score. Earn your target score with E2's guided test preparation.
- Study on your own schedule
- Live classes with current and ex-examiners
- Accurate score assesment, always
- E2 Score Guarantee - Get your score or your money back!
Credits
15 alternative credits
Delivered
Online
Campus Location
- Abbey Wood, United Kingdom
Disciplines
Digital Marketing View 48 other Short Courses in Digital Marketing in United KingdomWhat students do after studying
Join for free or log in to access our complete career info list.
Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
IELTS 6.5
IELTS & PTE Test Preparation
E2 Language Test Prep Trusted by 7M+ Students
Admission to your dream university starts with a high IELTS or PTE score. Earn your target score with E2's guided test preparation.
- Study on your own schedule
- Live classes with current and ex-examiners
- Accurate score assesment, always
- E2 Score Guarantee - Get your score or your money back!
Other requirements
General requirements
- You do not require any previous qualifications or work experience to undertake this online short course, but any relevant professional exposure will benefit your study experience.
- You must provide evidence that you have an English language ability equivalent to an IELTS (academic) score of 6.5.
Tuition Fees
Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.
-
International Applies to you
Applies to youNon-residents1495 GBP / full≈ 1495 GBP / full -
Domestic Applies to you
Applies to youCitizens or residents1495 GBP / full≈ 1495 GBP / full
Funding
Improve page content