Overview
Discover how organisations develop and evaluate effective promotional activities. This tuition-free course examines advertising approaches, media channels, campaign development and performance measurement to help you understand how marketing messages reach audiences and support business objectives.Programme Structure
- Foundations of Advertising and Promotional Communication
- Consumer Insights and Audience Analysis
- Creative Strategy, Message Design, and Brand Communication
- Media Planning across Traditional and Digital Channels
- Integrated Marketing Communications and Campaign Coordination
- Digital Advertising, Social Media Promotion, and Emerging Technologies
- Evaluating Advertising Effectiveness and Performance Measurement
- Ethics, Regulation, and the Future of Global Advertising
Key information
Duration
- Part-time
- 2 months
- 6 hrs/week
Start dates & application deadlines
You can apply for and start this programme anytime.
Language
English
Delivered
Online
- Self-paced
Campus Location
- Melbourne, Australia
Disciplines
Advertising View 4 other Short Courses in Advertising in AustraliaWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Tuition Fees
Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.
-
International Applies to you
Applies to youNon-residents35 AUD / full≈ 35 AUD / full -
Domestic Applies to you
Applies to youCitizens or residents35 AUD / full≈ 35 AUD / full
Funding
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