Overview
Learn how organisations build lasting customer connections and encourage repeat business. This tuition-free course examines customer data, loyalty initiatives and retention approaches, helping you understand how businesses improve satisfaction, strengthen relationships and deliver greater customer value.Programme Structure
- Foundations of Customer Relationship Management
- Customer Data, Technology Systems, and CRM Platforms
- Customer Segmentation, Profiling, and Behavioural Insights
- Customer Acquisition and Onboarding Strategies
- Customer Retention, Loyalty Programs, and Lifetime Value
- Customer Experience Management and Journey Design
- CRM Performance Measurement and Analytics
- Future Trends, Ethics, and Global CRM Practices
Key information
Duration
- Part-time
- 2 months
- Flexible
Start dates & application deadlines
You can apply for and start this programme anytime.
Language
English
Delivered
Online
- Self-paced
Campus Location
- Melbourne, Australia
Disciplines
Management Studies View 32 other Short Courses in Management Studies in AustraliaWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Tuition Fees
Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.
-
International Applies to you
Applies to youNon-residents35 AUD / full≈ 35 AUD / full -
Domestic Applies to you
Applies to youCitizens or residents35 AUD / full≈ 35 AUD / full
Funding
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