Overview
Explore the strategies that help online businesses attract customers and generate sales. This tuition-free course examines e-commerce platforms, digital business models, shopping experiences and conversion techniques, highlighting how organisations improve online engagement and commercial performance.Programme Structure
- Foundations of Global E Commerce Strategy
- Digital Business Models and Value Creation
- Online Consumer Behaviour and Customer Experience
- E Commerce Platforms, Technologies, and Integration
- Digital Marketing and Customer Acquisition Strategies
- Supply Chain, Fulfilment, and Cross Border E Commerce
- Risk, Security, Governance, and Ethical Issues in E Commerce
- Measuring Performance and Optimising E Commerce Strategy
Key information
Duration
- Part-time
- 2 months
- Flexible
Start dates & application deadlines
You can apply for and start this programme anytime.
Language
English
Delivered
Online
- Self-paced
Campus Location
- Melbourne, Australia
Disciplines
Digital Marketing View 11 other Short Courses in Digital Marketing in AustraliaWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Tuition Fees
Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.
-
International Applies to you
Applies to youNon-residents35 AUD / full≈ 35 AUD / full -
Domestic Applies to you
Applies to youCitizens or residents35 AUD / full≈ 35 AUD / full
Funding
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