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Overview
While many traditional retailers are struggling, ecommerce business is booming. This course from University of the Arts London (UAL) will teach you the ins and outs of the online retail industry, from market research and budgeting, to launching and running your site and utilising social media platforms to promote your brand.
Key facts
- You will learn how to create a sustainable business model, considering online fashion industry growth rates and hotspots, market positioning and formulating a brand strategy.
Course Outcomes:
By the end of the Starting an Online Fashion Retail Business course you will have:
- Developed a brand strategy
- Decided on your niche
- Gained a good understanding of your competitors
- Knowledge of how to target your customers
- Understanding of how much it will cost to launch your brand
Programme Structure
Topics covered- Formulating a brand strategy and why personal branding is key
- Online fashion industry growth rates and hotspots
- Website analysis
- Market research and deciding your niche
- Testing your idea for less than £75
- Creating and strengthening your brand identity
- The pros and cons of online retail
- Designing and developing your online retail store
- The power of outsourcing
- Keeping customers happy
- Delivery methods
- The power of SEO and how to rank your online store in Google
- The power of social media marketing
- Utilising email marketing for your business
Key information
Duration
- Part-time
- 1 months
Start dates & application deadlines
You can apply for and start this programme anytime.
More details
Multiple start dates
Language
English
IELTS 4.5
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- 4.9/5 student rating
Delivered
Online
Campus Location
- London, United Kingdom
Disciplines
Entrepreneurship Fashion Management View 18 other Short Courses in Entrepreneurship in United KingdomWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
IELTS 4.5
Prepare for Your English Test
Cathoven AI IELTS Preparation AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.
- Trusted by 300k learners
- 98 accuracy using real exam data
- 4.9/5 student rating
Other requirements
General requirements
To fully participate in and to complete the course assignments, please make sure you have the following equipment;
- Notepad and pen
- Pencils, sketchbook or paper, eraser, ruler, etc.
- Software to prepare assignments - Powerpoint, Word, Photoshop, etc.
Technological requirements
- A desktop computer or laptop (tablets and phones can be used but some functionality will be limited)
- Headphones
- Microphone
- Webcam
- An up-to-date version of Google Chrome
- A fast and reliable internet connection - a minimum of 1Mbps is required
Tuition Fees
Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.
-
International Applies to you
Applies to youNon-residents540 GBP / full≈ 540 GBP / full -
Domestic Applies to you
Applies to youCitizens or residents540 GBP / full≈ 540 GBP / full
Funding
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