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Overview
Key facts
- How do luxury fashion brands stand out from the crowd and successfully communicate what they stand for? Learn the basics of luxury brand management and how it works in the fashion industry. This introductory online course will equip you with the fundamental knowledge and understanding you will need if you aspire to work within the luxury industry.
- Who is Luxury Brand Management (Online Short Course) from University of the Arts London (UAL) for?
- This course is ideal for anyone who is working or wants to work in luxury fashion management, and wants to develop their practical understanding of the luxury brand world.
Course Outcomes
- Developed an insight and understanding of the luxury brand world
- Learnt to identify luxury target customers and their needs
- Developed an understanding of how to build target customer profiles
- Gained a good understanding of brand positioning and its impact on luxury brands
- Learnt various methods to communicate luxury brand values
- Received insider tips on how the luxury industry is changing
Programme Structure
Courses include:
- How to plan a detailed PR strategy, including basic training on writing press releases, biographies, and putting together look books and launch events.
- Maximising brand identity through the use of logos, styling mood shots, graphics, visual campaigns and marketing strategies..
- Brand directors from emerging London based companies will give presentations.
- Marketing and PR account managers of major high street and designer brands will present case studies from their first hand experience of the industry.
Key information
Duration
- Part-time
- 4 days
Start dates & application deadlines
You can apply for and start this programme anytime.
More details
- Multiple start dates
Language
English
IELTS 4.5
IELTS & PTE Test Preparation
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Delivered
Online
Campus Location
- London, United Kingdom
Disciplines
Fashion, Textiles and Luxury Goods View 36 other Short Courses in Fashion, Textiles and Luxury Goods in United KingdomWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
IELTS 4.5
IELTS & PTE Test Preparation
E2 Language Test Prep Trusted by 7M+ Students
Admission to your dream university starts with a high IELTS or PTE score. Earn your target score with E2's guided test preparation.
- Study on your own schedule
- Live classes with current and ex-examiners
- Accurate score assesment, always
- E2 Score Guarantee - Get your score or your money back!
Other requirements
General requirements
To take part in the Online sessions you will need:
- An up-to-date web browser (we recommend Firefox or Chrome)
- The latest version of Java installed on your device
- Microphone and headphones (a headset with a microphone function is recommended)
- Webcam
- Strong Internet connection via WiFi or ethernet; 2G, 3G or 4G will not be sufficient
- Paper and pen to take notes during live sessions
Tuition Fees
Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.
-
International Applies to you
Applies to youNon-residents420 GBP / full≈ 420 GBP / full -
Domestic Applies to you
Applies to youCitizens or residents420 GBP / full≈ 420 GBP / full
Additional Details
- fees vary depending on intake
Funding
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