4.2 Read 79 reviews
Overview
Key facts
- How do luxury fashion brands stand out from the crowd and successfully communicate what they stand for? Learn the basics of luxury brand management and how it works in the fashion industry. This introductory online course will equip you with the fundamental knowledge and understanding you will need if you aspire to work within the luxury industry.
- Who is Luxury Brand Management (Online Short Course) from University of the Arts London (UAL) for?
- This course is ideal for anyone who is working or wants to work in luxury fashion management, and wants to develop their practical understanding of the luxury brand world.
Course Outcomes
- Developed an insight and understanding of the luxury brand world
- Learnt to identify luxury target customers and their needs
- Developed an understanding of how to build target customer profiles
- Gained a good understanding of brand positioning and its impact on luxury brands
- Learnt various methods to communicate luxury brand values
- Received insider tips on how the luxury industry is changing
Programme Structure
Courses include:
- How to plan a detailed PR strategy, including basic training on writing press releases, biographies, and putting together look books and launch events.
- Maximising brand identity through the use of logos, styling mood shots, graphics, visual campaigns and marketing strategies..
- Brand directors from emerging London based companies will give presentations.
- Marketing and PR account managers of major high street and designer brands will present case studies from their first hand experience of the industry.
Key information
Duration
- Part-time
- 1 months
Start dates & application deadlines
You can apply for and start this programme anytime.
More details
- Multiple start dates
Language
English
IELTS 4.5
Prepare for Your English Test
Cathoven AI IELTS Preparation AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.
- Trusted by 300k learners
- 98 accuracy using real exam data
- 4.9/5 student rating
Delivered
Online
Campus Location
- London, United Kingdom
Disciplines
Fashion, Textiles and Luxury Goods View 39 other Short Courses in Fashion, Textiles and Luxury Goods in United KingdomWhat students do after studying
Join for free or log in to access our complete career info list.
Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
IELTS 4.5
Prepare for Your English Test
Cathoven AI IELTS Preparation AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.
- Trusted by 300k learners
- 98 accuracy using real exam data
- 4.9/5 student rating
Other requirements
General requirements
To take part in the Online sessions you will need:
- An up-to-date web browser (we recommend Firefox or Chrome)
- The latest version of Java installed on your device
- Microphone and headphones (a headset with a microphone function is recommended)
- Webcam
- Strong Internet connection via WiFi or ethernet; 2G, 3G or 4G will not be sufficient
- Paper and pen to take notes during live sessions
Tuition Fees
Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.
-
International Applies to you
Applies to youNon-residents420 GBP / full≈ 420 GBP / full -
Domestic Applies to you
Applies to youCitizens or residents420 GBP / full≈ 420 GBP / full
Additional Details
- fees vary depending on intake
Funding
Improve page content