Fashion Marketing and PR University of the Arts London (UAL)

Overview

This Fashion Marketing and PR course offered at University of the Arts London (UAL) is ideal if you are looking to take on new marketing and PR responsibilities in your existing role, or if you have a project or passion that you want to develop as a business opportunity. 

Key facts

• The course covers a full range of fashion marketing and PR skills, including how to analyse and research your customer, how to plan marketing and PR campaigns, how to master digital tools and language, how to identify and satisfy consumer desires, how to create meaningful content that resonates, and how to create and use media packs for use with journalists, celebrities and influencers.
• By the end of this course you will have a deeper understanding of the PR and fashion industry, and step by step processes and techniques which you can apply in your business.

Course Outcomes:

• Understand the difference between fashion marketing and fashion PR
• Understand why both are crucial to a fashion business
• Learned how to identify a target audience and how to tailor content to them
• Developed an understanding of how to build brand recognition
• Explored a wide range of techniques to drive sales
• Be able to apply the skills you have learnt to a company or to promote your own label
• Know how to utilise your press pack to its full capacity
• Analyse and research the fashion market for new concepts