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Overview
The course covers a full range of fashion marketing and PR skills, including how to analyse and research your customer, how to plan marketing and PR campaigns, how to master digital tools and language, how to identify and satisfy consumer desires, how to create meaningful content that resonates, and how to create and use media packs for use with journalists, celebrities and influencers.
This Fashion Marketing and PR course offered at London College of Fashion is ideal if you are looking to take on new marketing and PR responsibilities in your existing role, or if you have a project or passion that you want to develop as a business opportunity.
By the end of this course you will have a deeper understanding of the PR and fashion industry, and step by step processes and techniques which you can apply in your business.
Course Outcomes:
- Understand the difference between fashion marketing and fashion PR
- Understand why both are crucial to a fashion business
- Learned how to identify a target audience and how to tailor content to them
- Developed an understanding of how to build brand recognition
- Explored a wide range of techniques to drive sales
- Be able to apply the skills you have learnt to a company or to promote your own label
- Know how to utilise your press pack to its full capacity
- Analyse and research the fashion market for new concepts
Programme Structure
Topics covered:
- Analysing and researching the fashion market
- A step by step guide to how PR works with marketing and advertising
- Exploring the digital landscape and media choices
- How to create a brand identity and personality
- Identify fashion markets: core consumers and how to make them fall in love with you
- How to develop a brand media pack and how to utilise this
- The death of the traditional marketing mix; the new power of the fashion image
- How to maximise a sales by building a community
- Understanding consumer desire
- Focusing your attention on appropriate media for your brand
Key information
Duration
- Part-time
- 42 days
Start dates & application deadlines
- StartingApply anytime.
- StartingApply anytime.
- StartingApply anytime.
Language
English
IELTS 5
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Delivered
Online
Disciplines
Public Relations Fashion Management View 19 other Short Courses in Public Relations in United KingdomAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
IELTS 5
Interested in an IELTS preparation course? Get started here
Other requirements
General requirements
In order to fully participate in the practical exercises please have the following materials/equipment for the first class:
- Notepad and pen
- A recent computer with a recent operating system
- An up-to-date web browser. (It would be advisable to ensure you have access to two separate web browsers eg Safari and Mozilla Firefox or Google Chrome and Internet Explorer)
- Microphone (a headset with microphone/headphones is recommended)
- Headphones
- Webcam
Tuition Fee
To always see correct tuition fees
-
International
480 GBP/fullTuition FeeBased on the tuition of 480 GBP for the full programme during 42 days. -
National
480 GBP/fullTuition FeeBased on the tuition of 480 GBP for the full programme during 42 days.
Funding
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