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Overview
Key facts
The course covers a full range of fashion marketing and PR skills, including how to analyse and research your customer, how to plan marketing and PR campaigns, how to master digital tools and language, how to identify and satisfy consumer desires, how to create meaningful content that resonates, and how to create and use media packs for use with journalists, celebrities and influencers.
This Fashion Marketing and PR course offered at London College of Fashion is ideal if you are looking to take on new marketing and PR responsibilities in your existing role, or if you have a project or passion that you want to develop as a business opportunity.
By the end of this course you will have a deeper understanding of the PR and fashion industry, and step by step processes and techniques which you can apply in your business.
Course Outcomes:
Understand the difference between fashion marketing and fashion PR
Understand why both are crucial to a fashion business
Learned how to identify a target audience and how to tailor content to them
Developed an understanding of how to build brand recognition
Explored a wide range of techniques to drive sales
Be able to apply the skills you have learnt to a company or to promote your own label
Know how to utilise your press pack to its full capacity
Analyse and research the fashion market for new concepts
Programme Structure
Topics covered:
- Analysing and researching the fashion market
- A step by step guide to how PR works with marketing and advertising
- Exploring the digital landscape and media choices
- How to create a brand identity and personality
- Identify fashion markets: core consumers and how to make them fall in love with you
- How to develop a brand media pack and how to utilise this
- The death of the traditional marketing mix; the new power of the fashion image
- How to maximise a sales by building a community
- Understanding consumer desire
- Focusing your attention on appropriate media for your brand
Key information
Duration
- Part-time
- 42 days
Start dates & application deadlines
- StartingApply anytime.
- StartingApply anytime.
- StartingApply anytime.
Language
English
IELTS 5
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Delivered
Online
Disciplines
Public Relations Fashion Management View 8 other Short Courses in Fashion Management in United KingdomAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
IELTS 5
Pass IELTS with Swoosh English! Sign up for a free writing masterclass or claim your exclusive 25% Studyportals discount and accelerate your preparation by taking a course designed by experts to get you the results you need.
Other requirements
General requirements
In order to fully participate in the practical exercises please have the following materials/equipment for the first class:
- Notepad and pen
- A recent computer with a recent operating system
- An up-to-date web browser. (It would be advisable to ensure you have access to two separate web browsers eg Safari and Mozilla Firefox or Google Chrome and Internet Explorer)
- Microphone (a headset with microphone/headphones is recommended)
- Headphones
- Webcam
Tuition Fee
To always see correct tuition fees
-
International
540 GBP/fullTuition FeeBased on the tuition of 540 GBP for the full programme during 42 days. -
National
540 GBP/fullTuition FeeBased on the tuition of 540 GBP for the full programme during 42 days.
Funding
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