Studyportals
Short Course Online

Competitive Strategy - Creating and sustaining competitive advantage

Northwestern University

11 days
Duration
7350 USD/full
7350 USD/full
Unknown
Tuition fee
Anytime
Unknown
Apply date
Unknown
Start date

About

In a highly collaborative learning environment, you’ll learn how to leverage top Kellogg faculty members' latest thinking on how to remain competitive in challenging markets. The Competitive Strategy - Creating and sustaining competitive advantage programme is offered at the Northwestern University.

Overview

You’ll gain practical insights from in-depth examination of the experiences of other leading companies and why certain strategies fail and others succeed.

As you work with fellow, likeminded participants, you’ll explore how best to apply those insights to build a solid foundation for your own profitability and growth. You’ll sharpen your analytic skills, learn how to capitalize on growth opportunities and avoid strategic mistakes. You’ll leave with a clear articulation of your organization’s competitive advantages and a powerful, long-term action plan for making the most of your competitive strengths.

During the Competitive Strategy - Creating and sustaining competitive advantage program at the Northwestern University you will:

  • Develop and sharpen your analytic strategy skills
  • Examine theories and frameworks for identifying and exploiting profitable opportunities
  • Learn how to avoid strategic mistakes
  • Gain valuable insight from the strategic successes and failures of respected firms and the issues they face looking forward

Programme Structure

Fundamentals of Competitive Strategy

  • Learn analytical frameworks for strategy formulation
  • Understand the economics of value creation and capture

External Environment Analysis

  • Explore the market forces underlying industry profitability and firm performance
  • Learn modern game-theory approaches for competing effectively with a small number of rivals
  • Understand industry evolution and optimal responses to growth opportunities and shakeouts
  • Identify winner-takes-all markets – a different battle

Internal Profitability Analysis

  • Articulate and evaluate competitive advantage
  • Assess the long-term sustainability of competitive advantage
  • Develop resources and effective capabilities for strategic investments
  • Capitalize on growth opportunities through strategic positioning and fit

Audience

  • Mid-level to senior executives responsible for strategic planning, general management and acquisitions
  • Managers of marketing, operations and other functional areas who aspire to take on strategy-focused responsibilities
  • Cross-functional teams engaging in their strategic planning process

Key information

Duration

  • Part-time
    • 11 days

Start dates & application deadlines

More details
  • START: May 10 at 8:30 AM; END: May 20 at 12:00 PM

Language

English

Delivered

Online

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Tuition Fee

To alway see correct tuition fees
  • International

    7350 USD/full
    Tuition Fee
    Based on the tuition of 7350 USD for the full programme during 11 days.
  • National

    7350 USD/full
    Tuition Fee
    Based on the tuition of 7350 USD for the full programme during 11 days.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last 6 months

Check the official programme website for potential updates.

Our partners

Competitive Strategy - Creating and sustaining competitive advantage
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Northwestern University

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