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Overview
It is also crucial to continuously go back to the basics and revisit organizational fundraising strategy and culture to ensure that the organization is on the right track for continued growth.
Key facts
In this program, you will learn from faculty and practitioner experts on topics related to strategies for growing fundraising capacity, fundraising cultures and infrastructures required for achieving fundraising goals and simply why people give.
This program will also bring in a funder’s perspective to have a healthy discussion on what techniques work to attract funders for a mutually sustainable relationship.
In the Fundraising and Marketing. Building Nonprofit Capacity course at the Northwestern University, you will learn to:
- Learn about and understand the basic principles of fund generating techniques
- Identify and assess your organization's fundraising practices and culture
- Rethink the engagement strategies with the funder and donor base and the role which targeted marketing plays in it
Programme Structure
The program focuses on the following areas:- Essentials of Fundraising
- Understanding the reasons why people give is key to understanding how to engage them through various fundraising channels.
- Using Engagement & People Resources for Fundraising Success
- Fundraising Metrics & Portfolio Management
- Grants as a Part of Your Mix of Income Sources
- Effective Social Media Strategies
Audience
- All nonprofit leaders, board members and nonprofit managers
- Public sector and government leaders who work with community programs
- Career switchers or for-profit leaders who intend on joining a nonprofit team or Board
Key information
Duration
- Full-time
- 3 days
Start dates & application deadlines
- StartingApply anytime.
Language
English
Delivered
On Campus
Campus Location
- Evanston, United States
Disciplines
Digital Marketing View 79 other Short Courses in Digital Marketing in United StatesWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
Who Should Attend:
- Nonprofit leaders, board members and nonprofit managers with fundraising and/or marketing responsibilities
- Career switchers or for-profit leaders who intend on joining a nonprofit team or Board
Tuition Fees
Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.
-
International Applies to you
Applies to youNon-residents1600 USD / full≈ 1600 USD / full - Out-of-State1600 USD / full≈ 1600 USD / full
-
Domestic
Applies to youIn-State1600 USD / full≈ 1600 USD / full
Living costs
Evanston
United States
1100 - 1500 USD / month
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
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