Fundraising and Marketing. Building Nonprofit Capacity, Short Course | Northwestern University | Evanston, United States
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Short On Campus

Fundraising and Marketing. Building Nonprofit Capacity

3 days
Duration
1350 USD/full
1350 USD/full
Unknown
Tuition fee
Anytime
Unknown
Apply date
Unknown
Start date

About

Funders and donors are growing savvier and more sophisticated in the way they make giving choices. Hence, the need for nonprofit organizations to understand the changing ‘donor market’ and their stakeholders has become more imperative than ever. The Fundraising and Marketing. Building Nonprofit Capacity programme is offered at the Northwestern University.

Overview

It is also crucial to continuously go back to the basics and revisit organizational fundraising strategy and culture to ensure that the organization is on the right track for continued growth.

In this program, you will learn from faculty and practitioner experts on topics related to strategies for growing fundraising capacity, fundraising cultures and infrastructures required for achieving fundraising goals and simply why people give. This program will also bring in a funder’s perspective to have a healthy discussion on what techniques work to attract funders for a mutually sustainable relationship.

In the Fundraising and Marketing. Building Nonprofit Capacity course at the Northwestern University, you will learn to:

  • Learn about and understand the basic principles of fund generating techniques
  • Identify and assess your organization's fundraising practices and culture
  • Rethink the engagement strategies with the funder and donor base and the role which targeted marketing plays in it

Programme Structure

The program focuses on the following areas:
  • Essentials of Fundraising
  • Understanding the reasons why people give is key to understanding how to engage them through various fundraising channels.
  • Using Engagement & People Resources for Fundraising Success
  • Fundraising Metrics & Portfolio Management
  • Grants as a Part of Your Mix of Income Sources
  • Effective Social Media Strategies

Audience

  • All nonprofit leaders, board members and nonprofit managers
  • Public sector and government leaders who work with community programs
  • Career switchers or for-profit leaders who intend on joining a nonprofit team or Board

Key information

Duration

  • Full-time
    • 3 days

Start dates & application deadlines

More details
  • The deadline for registration is 10:00 am one business day prior to the program start date.

Language

English

Delivered

On Campus

Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

Who Should Attend:

  • Nonprofit leaders, board members and nonprofit managers with fundraising and/or marketing responsibilities
  • Career switchers or for-profit leaders who intend on joining a nonprofit team or Board

Tuition Fee

To always see correct tuition fees
  • International

    1350 USD/full
    Tuition Fee
    Based on the tuition of 1350 USD for the full programme during 3 days.
  • National

    1350 USD/full
    Tuition Fee
    Based on the tuition of 1350 USD for the full programme during 3 days.
  • Scholarships Available

Living costs for Evanston

1100 - 1500 USD /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Fundraising and Marketing. Building Nonprofit Capacity
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Fundraising and Marketing. Building Nonprofit Capacity
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Northwestern University

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