Entrepreneurship: Theory and Practice UCL

Overview

This Entrepreneurship: Theory and Practice module at UCL Summer School provides a practical, hands-on approach for students interested in developing and testing a new business idea. While ideal for aspiring entrepreneurs preparing to launch their own ventures, it also offers valuable insights for intrapreneurs—those who lead innovation within existing organisations. 

By examining high-potential ventures and creating a business feasibility plan, students will gain a clear understanding of the factors that influence new venture success, including desirability, feasibility, and viability, as well as strategies for securing human, technical, and financial resources.

Learning outcomes

By the end of the module, students will have:

• First-hand experience of the selection and deployment of tools, techniques and theories for the identification, validation and structuring of a new business venture.

• Understood strategies to confirm customer needs and test market demand.

• Developed the ability to define and test critical business model uncertainties.

• Understood key principles that underpin financial planning and forecasting.

• Experienced the development of a working prototype.

• Understood the elements of the entrepreneurship toolkit needed to seek funding.

• Practised their communication skills by participating in pitching simulations.