About

Marketing via social media offers major advantages for marketeers, but also poses new challenges. This Social Media and Online Marketing course from International Business School, The Hague Netherlands gives a practical introduction to SMM and hands-on practice with several of the major social media platforms, such as Facebook, Twitter and LinkedIn.

Overview

At the end of the Social Media and Online Marketing course from International Business School, The Hague Netherlands participants will have acquired knowledge about marketing strategy and use of online platforms.

Teaching methods

The course will be a mixture of lectures, case studies and practical exercises.

Certification

Participants will receive a certificate of participation.

Programme Structure

Topics addressed are:

Understand social media and SMM

Fundamentals

Create a social media strategy

Identifying a target audience

Understand social media advertising

Successful and unsuccessful SMM campaigns

Creating profiles and running campaigns on SM

Platforms: Facebook, LinkedIn and Twitter

SMM goals and metrics

Fundamentals of Search Engine Optimization

(SEO)

Measure and analyse site traffic using Google

Analytics

Key information

Duration

Full-time
- 14 days

Start dates & application deadlines

We did our best, but couldn't find the next application deadline and start date information online.

More details

Contact the university for information about the start dates.

Language

English

Delivered

On Campus

Disciplines

Marketing Media Studies & Mass Media Digital Marketing View 6 other Short Courses in Digital Marketing in Netherlands

Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Student insurance

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:

Additional medical costs (i.e. dental)
Repatriation, if something happens to you or your family
Liability
Home contents and baggage
Accidents
Legal aid

We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at International Business School, The Hague Netherlands and/or in Netherlands, please visit Student Insurance Portal.

Other requirements

General requirements

A copy of your passport

A registration fee of €100 (non-refundable);

A filled application form

A copy of your highest qualification.

Tuition Fee

To always see correct tuition fees

International

100 EUR/full

Tuition Fee

Based on the tuition of 100 EUR for the full programme during 14 days.
National

100 EUR/full

Tuition Fee

Based on the tuition of 100 EUR for the full programme during 14 days.

A registration fee of €100 (non-refundable)

Living costs for Den Haag

780 - 1170 EUR /month

Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Social Media and Online Marketing