Study cover for ACP Digital Marketing and Communications
Certificate On Campus

ACP Digital Marketing and Communications

University of California, Irvine (UCI)

3 months
Duration
7900 USD/full
7900 USD/full
Unknown
Tuition fee
Unknown
Unknown
Apply date
Unknown
Start date

About

Gain a comprehensive examination of tactics and strategies across social media, mobile marketing, online analytics, and search engine marketing aimed at achieving business goals such as acquiring, converting, and retaining online customers in the ACP Digital Marketing and Communications program at the University of California, Irvine (UCI).

Visit the official programme website for more information

Overview

As digital marketing rapidly evolves to be the central pan of marketing in today’s global environment, understanding and leveraging this powerful tool is essential for all marketing professionals and business people.

By examining emerging and leading-edge technology and practices, understand how to integrate new tactics and strategies with traditional marketing tools and practices aimed at capturing new customers, building customer loyalty, providing superior customer service, developing new products, improving profitability and conducting marketing research. 

In the ACP Digital Marketing and Communications program at the University of California, Irvine (UCI) , you will learn the value of and methods for determining return on investment of Internet marketing programs as well as online visitor and buyer behavior, learn how to develop an Internet marketing strategy and plan with the goal of maximizing your marketing budget.

Benefits:

  • Apply digital marketing tools, strategies, tactics, and best practices to achieve marketing goals and objectives
  • Identify the key business drivers for digital and mobile adoption
  • Develop and manage a marketing campaign for achieving defined marketing goals and objectives
  • Determine the most lucrative marketing strategies for acquisition, conversion, and retention of customers/clients
  • Interpret marketing metrics and analytics to measure the impact and
  • the effectiveness of marketing strategies, tactics, and campaigns

Internships

As an optional last course and for an additional fee, you have the opportunity to apply academic theory and gain practical experience in a variety of businesses and industries for up to three months. A research project provides additional training. Also included in the internship are the Resume Development and Interviewing Skills workshops.

Programme Structure

Courses include:

  • Marketing Research & Strategy Planning
  • Dynamic Product Management
  • Integrated Marketing Communications
  • Digital Marketing Tactics and Trends
  • Marketing Performance Optimization

Key information

Duration

  • Full-time
    • 3 months

Start dates & application deadlines

More details

Summer application fee waiver deadline is June 1

Delivered

On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

Other requirements

General requirements

  • To earn a certificate at UCI Division of Continuing Education, students must complete all required courses with a grade of “C” or better.

Tuition Fee

To alway see correct tuition fees
  • International

    7900 USD/full
    Tuition Fee
    Based on the tuition of 7900 USD for the full programme during 3 months.
  • National

    7900 USD/full
    Tuition Fee
    Based on the tuition of 7900 USD for the full programme during 3 months.
  • 33% tuition discount will be applied for spring and summer. Apply now and we will also waive the $200 application fee for the next 50 students
  • Internship $2,900

Living costs for Irvine

1560 - 2585 USD /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last 9 months

Check the official programme website for potential updates.

Our partners

ACP Digital Marketing and Communications
-
University of California, Irvine (UCI)

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