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Luxury Management

edX - online learning platform

42 days
Duration
Unknown
Tuition fee
Anytime
Unknown
Apply date
Unknown
Start date

About

EdX is an online learning platform trusted by over 12 million users offering the Luxury Management Program in collaboration with The Hong Kong Polytechnic University - HKPolyUx. Understand the power of a luxury brand and gain the business skills needed to provide premium goods and services within the hotel and tourism industry.

Visit the official programme website for more information

Overview

The Luxury Management course is part of the International Hospitality Management MicroMasters Program from The Hong Kong Polytechnic University - HKPolyUx.

Learn strategies and skills for managing luxury brands within the hotel and tourism industry. You will analyze the essence of a luxury brand and learn marketing techniques and trends to better position your services. 

You will learn how luxury brands are created and how to properly communicate the value of your brand.

Concepts and applications will be introduced through textbooks, selected journal articles and field visits.

What you'll learn:

  • Evaluate and discuss the essence of luxury brand management. Address the brand potential that exists in luxury activities, and how luxury-goods businesses should be conducted on a daily basis
  • Analyze and critic the specificities of luxury goods marketing, the long term trends in the luxury industry and the changing shape and definition of the luxury sector
  • Analyze and evaluate luxury brand management research journals
  • Identify luxury brand and experience problems within the hotel and tourism context, and apply research skills and techniques to solve these problems
  • Analyze and appraise related numerical and graphical data regarding managing luxury brand and experience, and develop solutions for industry practitioners

Programme Structure

Courses include:

  • Specificities of the Luxury Industry
  • Luxury Brand Power and Lifecycle
  • The Luxury Client
  • Luxury Brand Identity
  • Managing Luxury Brand Creation and Communication
  • International Distribution and Retailing

Key information

Duration

  • Part-time
    • 42 days
    • 6 hrs/week

Start dates & application deadlines

Language

English

Delivered

Online
  • Self-paced

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

Prerequisites

  • Leaners need to have hospitality and tourism related experiences.

Tuition Fee

Add a Verified Certificate for $198 USD

Visit official programme website

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last 3 months

Check the official programme website for potential updates.

Our partners

Luxury Management
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edX - online learning platform

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