
Overview
The Innovation and Technology Management in Tourism and Hospitality course is part of International Hospitality Management MicroMasters Program from The Hong Kong Polytechnic University - HKPolyUx.
Gain an in-depth understanding of the strategic applications of ICT (information and communication technologies) innovations in the hospitality and tourism industry.
You will learn about the roles of ICT infrastructures and tools in shaping business environment, business models, marketing practices, revenue strategies, and customer services.
We will also discuss the dynamics that is generated in the development of ICTs and its impact on hospitality and tourism organizations.
What you'll learn:
- Develop a holistic view of the various knowledge and theories of ICT and innovation management applicable to the hospitality and tourism industry
- Appraise, analyze and evaluate the general impact and applications of ICTs on various sectors in the hospitality and tourism industry
- Critically assess the relationship between the hospitality and tourism industry and its technological macro-environment
- Identify and provide leadership at work in relation to information, technology and innovation management
- Evaluate and implement appropriate ICT and innovation management theories to support hospitality and tourism organizations in enhancing their business
- Communicate and react proactively to industry stakeholders including staff, travelers, government and commercial organizations in the area of ICTs and innovation
- Understand the application of big data analytics for better decision-making in the context of hospitality and tourism industry.
Get more details
Visit programme websiteProgramme Structure
Courses include:
- Information Technology Adoption and Dynamic Impact on Hospitality & Tourism Organizations
- Value Creation Through IT and Innovation
- Innovation Strategy Through Mobile Technology and Social Media in Hospitality & Tourism Industry
- Digital Marketing in Tourism & Hospitality
- Policy Implications of Big Data Analytics in Tourism and Hospitality Research
- Future Trends and Issues: Web 3.0, Blockchain, & Metaverse
- Digital Transformation in Tourism & Hospitality Organizations
Check out the full curriculum
Visit programme websiteKey information
Duration
- Part-time
- 2 months
- 6 hrs/week
Start dates & application deadlines
Language
Delivered
Disciplines
Innovation Management Hospitality Management Tourism & Leisure View 60 other Short Courses in Innovation Management in United StatesExplore more key information
Visit programme websiteAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- Level:Intermediate
- Prerequisites:
- Learners need to have hospitality and tourism related experiences.
Make sure you meet all requirements
Visit programme websiteTuition Fee
-
International
278 USD/fullTuition FeeBased on the tuition of 278 USD for the full programme during 2 months. -
National
278 USD/fullTuition FeeBased on the tuition of 278 USD for the full programme during 2 months.
- Add a Verified Certificate for $278 USD
- Limited access:free