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Overview
The Innovation and Technology Management in Tourism and Hospitality course is part of International Hospitality Management MicroMasters Program from The Hong Kong Polytechnic University - HKPolyUx.
Gain an in-depth understanding of the strategic applications of ICT (information and communication technologies) innovations in the hospitality and tourism industry.
You will learn about the roles of ICT infrastructures and tools in shaping business environment, business models, marketing practices, revenue strategies, and customer services.
We will also discuss the dynamics that is generated in the development of ICTs and its impact on hospitality and tourism organizations.
What you'll learn:
- Develop a holistic view of the various knowledge and theories of ICT and innovation management applicable to the hospitality and tourism industry
- Appraise, analyze and evaluate the general impact and applications of ICTs on various sectors in the hospitality and tourism industry
- Critically assess the relationship between the hospitality and tourism industry and its technological macro-environment
- Identify and provide leadership at work in relation to information, technology and innovation management
- Evaluate and implement appropriate ICT and innovation management theories to support hospitality and tourism organizations in enhancing their business
- Communicate and react proactively to industry stakeholders including staff, travelers, government and commercial organizations in the area of ICTs and innovation
- Understand the application of big data analytics for better decision-making in the context of hospitality and tourism industry.
Programme Structure
Courses include:
- Information Technology Adoption and Dynamic Impact on Hospitality & Tourism Organizations
- Value Creation Through IT and Innovation
- Innovation Strategy Through Mobile Technology and Social Media in Hospitality & Tourism Industry
- Digital Marketing in Tourism & Hospitality
- Policy Implications of Big Data Analytics in Tourism and Hospitality Research
- Future Trends and Issues: Web 3.0, Blockchain, & Metaverse
- Digital Transformation in Tourism & Hospitality Organizations
Key information
Duration
- Part-time
- 2 months
- 6 hrs/week
Start dates & application deadlines
You can apply for and start this programme anytime.
Language
English
Delivered
Online
Campus Location
- Portland, United States
Disciplines
Innovation Management Hospitality Management Tourism & Leisure View 10 other Short Courses in Tourism & Leisure in United StatesWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- Unfortunately, learners residing in one or more of the following countries or regions will not be able to register for this course: Iran, Cuba and the Crimea region of Ukraine.
- While edX has sought licenses from the U.S. Office of Foreign Assets Control (OFAC) to offer our courses to learners in these countries and regions, the licenses we have received are not broad enough to allow us to offer this course in all locations. edX truly regrets that U.S. sanctions prevent us from offering all of our courses to everyone, no matter where they live.
Tuition Fees
Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.
-
International Applies to you
Applies to youNon-residents278 USD / full≈ 278 USD / full - Out-of-State278 USD / full≈ 278 USD / full
Additional Details
- Add a Verified Certificate for $278 USD
- Limited access: free
Funding
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