
Overview
The Managing Marketing in the Hospitality and Tourism Industry course is part of the International Hospitality Management MicroMasters program from The Hong Kong Polytechnic University - HKPolyUx.
Marketing within the hotel and tourism industry presents unique challenges, as marketers are tasked with selling services and memories rather than goods. In this hospitality management course, you will learn how to apply marketing knowledge and skills to the hotel and tourism industry.
You will learn best practices for building customer loyalty and creating a strong brand and learn how to efficiently communicate to stakeholders through integrated marketing communications. You will also learn about the importance of marketing to both previous and new customers.
Students’ learning experience will be enhanced through the use of creative approaches to solve marketing problems in hotel and tourism settings.
What you'll learn:
- Examine and evaluate the marketing theories and concepts within the context of management and operations of hospitality and tourism organizations
- Analyze the relationship between consumers, practitioners, and policy makers of hospitality and tourism services/products
- Evaluate the contributions and impacts of hospitality and tourism in social, economic, political, cultural, and other areas
- Analyze and apply various marketing theories and concepts to practical applications in the hospitality and tourism industry
- Communicate and respond appropriately to stakeholders in the hospitality and tourism industry
- Identify marketing problems within the hospitality and tourism context, and apply marketing knowledge and skills to solve the problems
- Organize and analyze related numerical and graphical data, and translate them into business information.
Get more details
Visit programme websiteProgramme Structure
Courses include:
- Strategic Marketing
- Target Marketing, Branding, and Relationship Building
- Individual Customers and Organizational Customers
- Market Segmentation Analysis
- Integrated Marketing Communication
- Destination Experience Marketing and Management
- Ethics and Sustainability in Marketing
Check out the full curriculum
Visit programme websiteKey information
Duration
- Part-time
- 2 months
- 6 hrs/week
Start dates & application deadlines
- StartingApply anytime.
Language
Delivered
Disciplines
Hospitality Management Tourism & Leisure Marketing Management View 23 other Short Courses in Marketing Management in United StatesExplore more key information
Visit programme websiteWhat students do after studying
Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
Prerequisites:
- Leaners need to have hospitality and tourism related experiences.
Make sure you meet all requirements
Visit programme websiteTuition Fee
-
International
278 USD/fullTuition FeeBased on the tuition of 278 USD for the full programme during 2 months. -
National
278 USD/fullTuition FeeBased on the tuition of 278 USD for the full programme during 2 months.
- Add a Verified Certificate for $278 USD
- Limited access:free