2 months
Duration
Free
Free
Unknown
Tuition fee
Anytime
Unknown
Apply date
Anytime
Unknown
Start date

About

EdX is an online learning platform trusted by over 12 million users offering the Marketing Management Program in collaboration with Indian Institute of Management, Bangalore - IIMBx. Learn how to effectively apply marketing management theories and practices, including the marketing mix, through real-world business scenarios.

Visit the official programme website for more information

Overview

The Marketing Management  course is part of both Business Management MicroMasters Program and Entrepreneuship MicroMasters Program from IIndian Institute of Management, Bangalore - IIMBx.  

Education

According to world-renowned management consultant, Peter Drucker, "Marketing is the only distinguishing and unique function of business…There is only one valid definition of business purpose and that is to create a customer.”

While the significance of marketing in today’s business world can never be overstated, it is the precise understanding and appreciation of marketing management that needs to be accentuated. Marketing management allows an organization to track, review and analyze their marketing resources and activities.

In this marketing course, you will learn the fundamentals of marketing management, as you gradually learn advanced theories and applications through real world business examples, illustrations, cases and exercises. You will learn how marketing management tools can be used to increase your customer base, improve customer satisfaction and increase your company’s overall perceived value.

You will learn how marketing serves as a key element within an organization’s strategy.

Programme Structure

What you'll learn:

  • Basic concepts of marketing
  • Segmentation, targeting, differentiation and positioning
  • Marketing strategy
  • 4Ps of marketing: product, price, place and promotion

Key information

Duration

  • Part-time
    • 2 months
    • 2 hrs/week

Start dates & application deadlines

You can apply for and start this programme anytime.

Language

English

Delivered

Online
  • Self-paced

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Tuition Fee

To alway see correct tuition fees
  • International

    Free
    Tuition Fee
    Based on the tuition of 0 USD for the full programme during 2 months.
  • National

    Free
    Tuition Fee
    Based on the tuition of 0 USD for the full programme during 2 months.
  • Add a Verified Certificate for $150 USD

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Marketing Management
-
edX - online learning platform

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