Marketing Management, Certificate | Part time online | edX - online learning platform | India
63 days
Tuition fee
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Start date


EdX is an online learning platform trusted by over 12 million users offering the Marketing Management Program in collaboration with Indian Institute of Management, Bangalore - IIMBx. Learn how to effectively apply marketing management theories and practices, including the marketing mix, through real-world business scenarios.

Visit the official programme website for more information


The Marketing Management  course is part of both Business Management MicroMasters Program and Entrepreneuship MicroMasters Program from IIndian Institute of Management, Bangalore - IIMBx.  


According to world-renowned management consultant, Peter Drucker, "Marketing is the only distinguishing and unique function of business…There is only one valid definition of business purpose and that is to create a customer.”

While the significance of marketing in today’s business world can never be overstated, it is the precise understanding and appreciation of marketing management that needs to be accentuated. Marketing management allows an organization to track, review and analyze their marketing resources and activities.

In this marketing course, you will learn the fundamentals of marketing management, as you gradually learn advanced theories and applications through real world business examples, illustrations, cases and exercises. You will learn how marketing management tools can be used to increase your customer base, improve customer satisfaction and increase your company’s overall perceived value.

You will learn how marketing serves as a key element within an organization’s strategy.

Programme Structure

What you'll learn:

  • Basic concepts of marketing

  • Segmentation, targeting, differentiation and positioning

  • Marketing strategy

  • 4Ps of marketing: product, price, place and promotion

Key information


  • Part-time
    • 63 days
    • 2 hrs/week

Start dates & application deadlines

You can apply for and start this programme anytime.




  • Self-paced

Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

Level: Intermediate

Tuition Fee

To always see correct tuition fees
  • International

    Tuition Fee
    Based on the tuition of 0 USD for the full programme during 63 days.
  • National

    Tuition Fee
    Based on the tuition of 0 USD for the full programme during 63 days.
  • Add a Verified Certificate for $150 USD

  • Limited access:free


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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Marketing Management
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