Overview
The Marketing Management course is part of both Business Management MicroMasters Program and Entrepreneuship MicroMasters Program from IIndian Institute of Management, Bangalore - IIMBx.
Key facts
According to world-renowned management consultant, Peter Drucker, "Marketing is the only distinguishing and unique function of business…There is only one valid definition of business purpose and that is to create a customer.”
While the significance of marketing in today’s business world can never be overstated, it is the precise understanding and appreciation of marketing management that needs to be accentuated. Marketing management allows an organization to track, review and analyze their marketing resources and activities.
In this marketing course, you will learn the fundamentals of marketing management, as you gradually learn advanced theories and applications through real world business examples, illustrations, cases and exercises. You will learn how marketing management tools can be used to increase your customer base, improve customer satisfaction and increase your company’s overall perceived value.
You will learn how marketing serves as a key element within an organization’s strategy.
Get more details
Visit programme websiteProgramme Structure
What you'll learn:
Basic concepts of marketing
Segmentation, targeting, differentiation and positioning
Marketing strategy
4Ps of marketing: product, price, place and promotion
Check out the full curriculum
Visit programme websiteKey information
Duration
- Part-time
- 63 days
- 2 hrs/week
Start dates & application deadlines
Language
Delivered
- Self-paced
Disciplines
Marketing Management View 21 other Short Courses in Marketing Management in United StatesExplore more key information
Visit programme websiteAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Make sure you meet all requirements
Visit programme websiteTuition Fee
-
International
150 USD/fullTuition FeeBased on the tuition of 150 USD for the full programme during 63 days. -
National
150 USD/fullTuition FeeBased on the tuition of 150 USD for the full programme during 63 days.
Add a Verified Certificate for $150 USD
- Limited access:free