• Anytime
    Application Deadline
  • 42 days
    Duration
EdX is an online learning platform trusted by over 12 million users offering the Customer-Centric Innovation Program in collaboration with The RWTH Aachen University – RWTHx. Learn to take on competition by creating successful and innovative ideas for your business through a thorough understanding of your customers’ needs.

About

Addressing the needs of your customers is the core factor of managing innovation successfully. Exactly this is the task of the first stages of an innovation project. In this course, you will learn about key concepts and methods of generating customer-centric business ideas and innovative concepts.

Often, the first stages of an innovation project are called "fuzzy", as they are considered to be less structured and less predictable. After this course, you will get a different perspective: You don’t need to rely on luck. Instead you’ll be able to manage the different stages of an innovation project:

Structuring the Innovation Process & The Frontend of Innovation

  • What are different perspectives of structuring the innovation process?
  • How to manage the “fuzzy” Frontend of Innovation?
  • What are the most important methods of Trend Analysis and Opportunity Recognition?

Starting an Innovation Project

  • What is most important in the Strategy Phase?
  • How to start an innovation project successfully?

Market Insights, Co-Creation & Evaluation methods:

  • What are the key methods to gain important Market Insights?
  • How to gather ideas by engaging in Co-Creation activities?
  • How to evaluate concepts based on concept testing with customers or rapid experimentation?

Besides the online lectures you will engage in a series of individual and group exercises to deepen your understanding of the topic at hand. Real-life case studies and examples from companies will be used to help you better prepare for real-life situations in your company.

After completing this course you will improve your career qualifications as Product Manager, Engineer, Process Manager and Marketing Manager. Learners from the industries of Product Management, Engineering, Innovation Management and Customer Relationship Management already completed the course as well as Consultants and Entrepreneurs.

This course is part of the "Managing Technology & Innovation: How to deal with disruptive change" MicroMasters program designed to teach the critical skills needed to be successful in this exciting field. In order to qualify for the MicroMasters Credential, you will need to earn a Verified Certificate in each of the six courses of the RWTHx MicroMasters program.

The Customer-Centric Innovation programme is part of the Managing Technology and Innovation - How to Deal with Disruptive Change MicroMasters Program.

Detailed Programme Facts

  • Programme intensity Part-time
    • Average part-time duration 42 days
    • Intensity 6 hrs/week
    • Part-time variant
      Flexible
    • Duration description
      6 weeks, 6 to 8 hours per week
  • Languages
    • English
  • Delivery mode
    Online
  • More information Go to the programme website

Programme Structure

What you'll learn

  • The nature of successful innovation processes
  • How to manage the “fuzzy” Frontend of Innovation from opportunity recognition to concept validation
  • How to transfer trends and insights from the external environment into your business
  • How to understand what customers really want by identifying latent needs

English Language Requirements

This programme may require students to demonstrate proficiency in English.

Academic Requirements

General Requirements

No mandatory prerequisites but successful completion of MTI001x is beneficial.

Tuition Fee

  • International

    149 USD/full
    Tuition Fee
    Based on the original amount of 149 USD for the full programme and a duration of 42 days.
  • National

    149 USD/full
    Tuition Fee
    Based on the original amount of 149 USD for the full programme and a duration of 42 days.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.
5% discount coupon: Z7LZNQ4TN3B2JTWU valid for any free course + certificate upgrade

Funding

Check the programme website for information about funding options.

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

The Global Study Awards: get funded with up to £10,000 to study abroad

Together with the ISIC Association and British Council IELTS, Studyportals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.

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