Overview
Business innovation is nothing without great ideas. But creativity can be difficult to spark on a schedule. It requires a steady hand to manage the creative process and move it forward in a productive way.
This course focuses on ways to manage creativity effectively and introduces a flexible and iterative innovation management process model. You will learn how to navigate a new product concept through all different stages:
The Development stage of an Innovation Project
- What are the key perspectives of problem solving activities in the development stage of the innovation process?
- How to use experimentation as a core activity of problem solving?
- How to utilize open innovation and the TRIZ method
The Launch and Nurture Stage
- What needs to be considered for the diffusion and adoption of an innovative product or service?
- How do Diffusion and Adoption work in this stage of an innovation launch?
- How to employ consumer reactions towards new products?
Launch and Project Review
- How to finalize an innovation launch?
- What are the key points of a project review?
Besides the online lectures you will engage in a series of exercises to deepen your understanding of the topic at hand. Real-life case studies and examples from companies will help you to better prepare for real-life situations in your company.
After completing this course you will improve your career qualifications as Product Manager, Engineer, Process Manager and Marketing Manager. Learners from the industries of Product Management, Engineering, Human Resources and Change Management already completed the course as well as Consultants and Entrepreneurs.
The Innovation and Creativity Management course is part of the Managing Technology and Innovation - How to Deal with Disruptive Change MicroMasters Program offered by EdX in partnership with The RWTH Aachen University - RWTHx.
Get more details
Visit programme websiteProgramme Structure
What you'll learn
How to manage different types of innovation projects and how to gain your own understanding of the factors making it successful
The role of creativity for innovation and how individual and organizational creativity can be raised
The success factors on the level of an innovation project
The importance of soft skills and leadership capabilities for managing innovation successfully
Check out the full curriculum
Visit programme websiteKey information
Duration
- Part-time
- 42 days
- 6 hrs/week
Start dates & application deadlines
Language
Delivered
- Self-paced
Disciplines
Innovation Management Management of Creative IndustriesExplore more key information
Visit programme websiteAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
Prerequisites:
Successful completion of Customer-Centric Innovation is highly recommended, successful completion of Managing Disruptive Change is beneficial.
Make sure you meet all requirements
Visit programme websiteTuition Fee
-
International
249 USD/fullTuition FeeBased on the tuition of 249 USD for the full programme during 42 days. -
National
249 USD/fullTuition FeeBased on the tuition of 249 USD for the full programme during 42 days.
Add a Verified Certificate for $249 USD
- Limited access: free