• Anytime
    Application Deadline
  • 1 month
    Duration

About

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies.

You’ll learn key principles in

  • Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. 
  • Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. 
  • Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. 

Complete this Introduction to Marketing offered by Coursera in partnership with University of Pennsylvania as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. 

Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies.

Detailed Programme Facts

  • Deadline and start date A student can apply at any time for this programme, there is no deadline.
  • Programme intensity Part-time
    • Average part-time duration 1 months
    • Duration description
      • Approx. 13 hours to complete
      • Suggested: 5 weeks of study, 4-6 hours/week
  • Languages
    • English
  • Delivery mode
    Online
  • More information Go to the programme website

Programme Structure

Courses include:

  • Branding: Marketing Strategy and Brand Positioning
  • Customer Centricity: The Limits Of Product-centric Thinking & The Opportunities And Challenges Of Customer Centricity
  • Go To Market Strategies: Online-offline Interaction & How To Find Lead Users And Facilitate Influence And Contagion
  • Branding: Effective Brand Communications Strategies And Repositioning Strategies
  • Applied Marketing

English Language Requirements

This programme may require students to demonstrate proficiency in English.

Funding

Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project.

StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

The Global Study Awards: get funded with up to £10,000 to study abroad

Together with the ISIC Association and British Council IELTS, Studyportals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.