Introduction to Marketing, Certificate

  • Application Deadline
  • 2 months
    Duration
  • English
    Language
This Introduction to Marketing course is offered by Coursera in partnership with University of Pennsylvania. Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies.

About

You’ll learn key principles in

  • Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly.
  • Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering.
  • Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. 

Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. The Introduction to Marketing programme is delivered by University of Pennsylvania and is part of the Business Foundations specialization.

Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies.

Detailed Programme Facts

  • Deadline and start date  This course is offered on a rolling basis.
  • Programme intensity Part-time
    • Average part-time duration 2 months
    • Intensity 4 hrs/week
    • Duration description

      5 weeks of study, 4-6 hours/week

  • Languages
    • English
  • Delivery mode
    Online
    • Teacher support
      Continuous support with feedback on request
    • Student interaction
      Online group works/assignments
  • More information Go to the programme website

Programme Structure

Courses:

  • Branding: Marketing Strategy and Brand Positioning
  • Customer Centricity: The Limits Of Product-centric Thinking & The Opportunities And Challenges Of Customer Centricity
  • Go To Market Strategies: Online-offline Interaction & How To Find Lead Users And Facilitate Influence And Contagion
  • Branding: Effective Brand Communications Strategies And Repositioning Strategies
  • Applied Marketing
For more info please visit the programme website.

English Language Requirements

This programme requires students to demonstrate proficiency in English.

Schedule IELTS

Academic Requirements

No specific background is required—this Specialization is ideal for entrepreneurs, small business owners, managers, consultants, or anyone aiming to hone their core business skills. Knowledge of high-school level math (through pre-calculus) is suggested.

Tuition Fee

  • International Applies to you

    79 USD/module
    Tuition Fee
    Based on the original amount of 79 USD per module and a duration of 2 months.
  • National Applies to you

    79 USD/module
    Tuition Fee
    Based on the original amount of 79 USD per module and a duration of 2 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.
  • $79 per month to continue learning
  • Go as fast as you can - the faster you go, the more you save.

Funding

Check the programme website for information about funding options.

StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

The Global Study Awards: get funded with up to £10,000 to study abroad

Together with the ISIC Association and British Council IELTS, StudyPortals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.