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Overview
Develop your ability to think strategically, analyze the competitive environment, and recommend firm positioning and value creation.
In this Foundations of Business Strategy course offered by Coursera in partnership with Coursera - University of Virginia, developed at the Darden School of Business, top-ranked faculty will help you explore the underlying theory and frameworks that provide the foundations of a successful business strategy and provide the tools you need to understand that strategy: SWOT, Competitor, Environmental, Five Forces, and Capabilities Analyses, as well as Strategy Maps.
What you will learn
- How to use the SWOT, competitor, and environmental analysis tools
- How to assess an industry's structure and how the competitive dynamics in an industry affect profitability
- How to complete a capabilities analysis and how to use this analysis to guide decision making
- How to analyze the advantages and disadvantages of four generic competitive positions
Skills you'll gain
- Entrepreneurship
- Leadership and Management
- Marketing
- Sales
- Strategy
- Strategy and Operations
Programme Structure
Courses include:
- Strategic Analysis
- Analyzing Industry Structure
- Analyzing Firm Capabilities
- Determining Competitive Position
Key information
Duration
- Part-time
- 1 days
Start dates & application deadlines
You can apply for and start this programme anytime.
Language
English
Delivered
Online
Campus Location
- Mountain View, United States
Disciplines
Business Administration Strategic Management View 187 other Short Courses in Business Administration in United StatesWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
Beginner Level
- Some familiarity with business is helpful, but not required.
Tuition Fees
Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.
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International Applies to you
Applies to youNon-residentsFree - Out-of-StateFree
Additional Details
- Coursera Plus: Subscribe to build job-ready skills from world-class institutions.
- $59/month, cancel anytime or $399/year with 14-day money-back guarantee
Funding
Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project.
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