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Overview
The biggest challenge facing the hospitality industry over the next 5 years is the lack of integration between the key commercial disciplines of sales, revenue, distribution and finance and the negative impact this will continue to have on delivering asset value and maximum profitability.
Key facts
This Demand management - Breaking down todays commercial silos course offered by Coursera in partnership with ESSEC Business School, spread over 4 key modules:
- Asset Management
- Demand Generation
- Digital Marketing
- Demand Optimisation
Created by SnapShot, this course is hosted by a group of experienced Industry guest lecturers in their fields of expertise and includes an ideal mix of accessible theory and practical exercises and simulations.
SnapShot is a Hotel Demand Management company that specializes in helping hotels aggregate and use their data. We provide useful tools as well as innovative education and coaching services to empower hotels to take informed decisions in managing their demand to increase profits.
Programme Structure
Courses include:
- Demand Generation
- Online Marketing
- Revenue Management
The Asset Management Triangle
- Development and Planning
- Types of Management
- Segmentation
- Creating a Pricing Strategy
- Navigation and Reviews
Key information
Duration
- Part-time
- 7 days
- 10 hrs/week
Start dates & application deadlines
You can apply for and start this programme anytime.
Language
English
Delivered
Online
- Self-paced
Campus Location
- Mountain View, United States
Disciplines
Marketing View 91 other Short Courses in Marketing in United StatesWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- This course is aimed at hospitality professionals and managers who want to improve demand management by integrating sales, revenue, distribution, and finance to enhance profitability and decision‑making.
Tuition Fees
Additional Details
Course is free for the first 7 days. After 7 days, the course can be accessed with the Coursera Plus Subscription
Funding
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