Demand management - Breaking down todays commercial silos, Certificate

Demand management - Breaking down todays commercial silos, Certificate

  • Application Deadline
  • 1 month
    Duration

About

The biggest challenge facing the hospitality industry over the next 5 years is the lack of integration between the key commercial disciplines of sales, revenue, distribution and finance and the negative impact this will continue to have on delivering asset value and maximum profitability.

This "Demand management - Breaking down todays commercial silos Demand management - Breaking down todays commercial silos" Course offered by Coursera in partnership with ESSEC Business School, spread over 4 key modules:

  • Asset Management
  • Demand Generation
  • Digital Marketing
  • Demand Optimisation

aims to break down these commercial silos and reveal the journey from long-term asset development through to short-term profit tactics and how commercial teams can align themselves throughout the organisation.

Created by SnapShot, this course is hosted by a group of experienced Industry guest lecturers in their fields of expertise and includes an ideal mix of accessible theory and practical exercises and simulations.

SnapShot is a Hotel Demand Management company that specializes in helping hotels aggregate and use their data. We provide useful tools as well as innovative education and coaching services to empower hotels to take informed decisions in managing their demand to increase profits.

Detailed Programme Facts

  • Deadline and start date This course is offered on a rolling basis.
  • Programme intensity Part-time
    • Average part-time duration 1 months
    • Intensity 4 hrs/week
    • Duration description

      4 weeks, 4 - 5 hours per week

  • Languages
    • English
  • Delivery mode
    Online

Programme Structure

Course Structure:
  • Asset Management
  • Demand Generation
  • Online Marketing
  • Revenue Management

English Language Requirements

This programme requires students to demonstrate proficiency in English.

Academic Requirements

No background knowledge is required. This Hotel Management: Distribution, Revenue and Demand Management Specialization is designed for undergraduate-level students interested in pursuing careers in hospitality management.

Tuition Fee

  • International Applies to you

    49 USD/module
    Tuition Fee
    Based on the original amount of 49 USD per module and a duration of 1 months.
  • National Applies to you

    49 USD/module
    Tuition Fee
    Based on the original amount of 49 USD per module and a duration of 1 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.
  • $49 per month to continue learning
  • Go as fast as you can - the faster you go, the more you save.

Funding

Check the programme website for information about funding options.

StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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