• Anytime
    Application Deadline
  • 1 month
    Duration
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Overview

The programme

In this Business Strategy offered by Coursera in partnership with University of Illinois at Urbana Champaign you will learn how organizations create, capture, and maintain value, and how it is fundamental for sustainable competitive advantage. You will be able to better understand value creation and capture, and learn the tools to analyze both competition and cooperation from a variety of perspectives, including the industry level (e.g., five forces analysis), and the firm level (e.g., business models and strategic positioning). 

  • Understand how managers coordinate different functional areas, resources, and systems inside a company and align them with the external environment to enhance overall performance
  • Knowledge of strategic management tools and frameworks, and apply them to real business contexts Process diverse business and industry information to diagnose strategic issues, evaluate strategic alternatives, and formulate a coherent and actionable strategic plan
  • How to think like a CEO, entrepreneur, or general manager.

Detailed Programme Facts

Programme Structure

Courses include:

  • Leading Strategically
  • External Analysis
  • Internal Analysis and Competitive Advantage
  • Strategic Positioning and Strategic Renewal

English Language Requirements

This programme may require students to demonstrate proficiency in English.

Funding

Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project. 

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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