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Overview
This Marketing in a Digital World offered by Coursera in partnership with University of Illinois examines how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers.
Marketing in a Digital World is one of the most popular courses on Coursera with over 250,000 Learners and is rated by Class Central as one of the Top 50 MOOCs of All Time.
What you'll learn
- Obtain a rich understanding of the foundation of marketing and how this foundation is being shifted due to the rise of the digital revolution.
- Apply critical thinking skills regarding the role of digital tools and their impact upon both firms and consumers.
- Learn several real-world examples of how digital tools are being applied to enhance and enrich a variety of marketing activities.
Skills you'll gain
- Collaboration
- Marketing
Programme Structure
Courses include:
- The Impact of the Gies Community
- Sharing Economy
- User Generated Content
- Doppelganger Brand Images
- New Retail
- Desktop Manufacturing
Key information
Duration
- Part-time
- 21 days
- 10 hrs/week
Start dates & application deadlines
You can apply for and start this programme anytime.
Language
English
Delivered
Online
Campus Location
- Mountain View, United States
Disciplines
Marketing View 93 other Short Courses in Marketing in United StatesWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- Beginner level
- No prior experience required
- This course is aimed at learners and marketing professionals who want to understand how digital technologies are transforming marketing and how to apply digital tools to modern marketing practices
Tuition Fees
Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.
-
International Applies to you
Applies to youNon-residentsFree - Out-of-StateFree
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Domestic
Applies to youIn-StateFree
Additional Details
- This short course is included with Coursera Plus subscription
Funding
Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project.
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