Digital Media and Marketing Principles Coursera

Overview

The Digital Media and Marketing Principles  offered by Coursera in partnership with University of Illinois.

The Digital Revolution has led to a titanic shift in the landscape of marketing communications, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. 

Key facts

• In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices. 

• By understanding the underlying processes of marketing communication and the core features of new media technologies, you can strategically select the appropriate channels to deliver the right marketing message to the right audience at the right moment.

You will be able to:

• Examine marketing as a process of highly strategic communication

• Understand the impacts of digital media and information technologies on communication and marketing

• Develop a conceptual understanding of several digital marketing strategies

• Consider the rise of exciting new technologies, such as AI, Internet of Things, and Mix Reality, as new tools for digital marketing

Skills you'll gain

• Communication

• Marketing

• Advertising

• Brand Management

• Social Media