• Anytime
    Application Deadline
  • 1 month
    Duration
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Overview

The success of every organization depends on attracting and retaining customers. Although the marketing concepts for doing so are well established, digital technology has empowered customers, while producing massive amounts of data, revolutionizing the processes through which organizations attract and retain customers. 

The programme

In this Leadership Through Marketing offered by Coursera in partnership with Northwestern University, students will learn how to identify new opportunities to create value for empowered consumers, develop strategies that yield an advantage over rivals, and develop the data science skills to lead more effectively, allocate resources, and to confront this very challenging environment with confidence.

Detailed Programme Facts

Programme Structure

Courses include:

  • Leading Strategy with a Customer Perspective
  • Creating a truly customer-focused culture to unleash growth
  • Leadership’s Role in Analytics
  • A Working Knowledge of Data Science

English Language Requirements

This programme may require students to demonstrate proficiency in English.

Funding

Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project.

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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