• Anytime
    Application Deadline
  • 5 months
    Duration

About

This Social Media Marketing offered by Coursera in partnership with Northwestern University is updated every quarter to ensure you are receiving the most up-to-date training. 

The Social Media Marketing Specialization is designed to achieve two objectives. It gives you the social analytics tools, and training to help you become an influencer on social media. 

The course also gives you the knowledge and resources to build a complete social media marketing strategy – from consumer insights to final justification metrics. 

In each course, you will also receive special toolkits with timely information & when you pay for the Capstone, you receive a market planning toolkit.

Detailed Programme Facts

  • Deadline and start date A student can apply at any time for this programme, there is no deadline.
  • Programme intensity Part-time
    • Average part-time duration 5 months
    • Duration description
      • Approx. 5 months to complete
      • Suggested 3 hours/week
  • Languages
    • English
  • Delivery mode
    Online
  • More information Go to the programme website

Programme Structure

Courses include:

  • What is Social?
  • The Importance of Listening
  • Engagement & Nurture Marketing Strategies
  • Content, Advertising & Social IMC
  • The Business of Social
  • Social Marketing Capstone Project

English Language Requirements

This programme may require students to demonstrate proficiency in English.

General Requirements

Beginner Level

Tuition Fee

7-day Free Trial on Specializations
Visit Programme Website

Funding

Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project.

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

The Global Study Awards: get funded with up to £10,000 to study abroad

Together with the ISIC Association and British Council IELTS, Studyportals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.

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