Social Media Marketing, Specialization

  • Application Deadline
  • 6 months
    Duration
  • English
    Language

About

 In this Specialization, you’ll learn to match markets to social strategies to profitably grow your business. 

This Social Media Marketing Specialization offered by Coursera in partnership with Northwestern University.

You’ll use social media tools and platforms to design, manage, and optimize social campaigns to promote growth and position your brand in the global digital marketplace, and you’ll develop targeted content to spark dialogue with various social communities. 

In the final Capstone Project, you’ll create and evaluate a comprehensive social marketing strategy. Each course also contains a toolkit with bonus materials – one for everyone who signs up, and a special toolkit with additional content for only those who sign up and pay to earn a Course Certificate.

Detailed Programme Facts

Programme Structure

Courses:
  • What is Social?
  • The Importance of Listening
  • Engagement & Nurture Marketing Strategies
  • Content, Advertising & Social IMC
  • The Business of Social
  • Social Marketing Capstone Project

English Language Requirements

This programme requires students to demonstrate proficiency in English.

Schedule IELTS

Academic Requirements

No background knowledge is required. This Specialization is designed for all professionals who would benefit from a more effective social marketing strategy, including business, government, and not-for-profit executives; marketing, PR and customer service managers; and entrepreneurs.

Tuition Fee

  • International Applies to you

    49 USD/full
    Tuition Fee
    Based on the original amount of 49 USD for the full programme and a duration of 6 months.
  • National Applies to you

    49 USD/full
    Tuition Fee
    Based on the original amount of 49 USD for the full programme and a duration of 6 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.
  • $49 per month to continue learning
  • Go as fast as you can - the faster you go, the more you save.

Funding

Check the programme website for information about funding options.

StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

The Global Study Awards: get funded with up to £10,000 to study abroad

Together with the ISIC Association and British Council IELTS, StudyPortals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.