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Social Marketing Capstone Project, Certificate

Social Marketing Capstone Project, Certificate

  • Application Deadline
  • 2 months
    Duration
This Social Marketing Capstone Project Course is a part of the Social Media Marketing Specialization offered by Coursera in partnership with Northwestern University. Your markets are on social and you need to be there. However, your social strategy needs to be based on the business metrics which define your success.

About

This final Capstone Project in the Social Marketing Specialization will put the methodologies, tools, and insights you have learned to the test as you create a multifaceted plan to assure effective social marketing is an integral part of your business strategy. 

This Social Marketing Capstone Project Social Marketing Capstone Project Course offered by Coursera in partnership with Northwestern University. 

Whether your company has a sophisticated Engagement Strategy or you are a new start-up, you will learn to harness the full power of social marketing to grow provable market share and build stronger relationships with your high value markets.

 For success in today's digital world, you must have a plan to integrate your social and mobile marketing strategies into your business strategy. In this Capstone you will use the practical skills that you’ve mastered through the Specialization to demonstrate your ability to integrate social and mobile marketing strategies into a company’s business strategy.

Detailed Programme Facts

  • Deadline and start date  This course is offered on a rolling basis.
  • Programme intensity Part-time
    • Average part-time duration 2 months
    • Intensity 2 hrs/week
    • Duration description

      5 weeks of study, 2-4 hours/week

  • Languages
    • English
  • Delivery mode
    Online

Programme Structure

Courses:
  • Capstone Project
  • Selecting a Strategy
  • Develop Your Marketing Program
  • Complete and Submit Your Capstone Projects
  • Peer Review and Congratulations!

English Language Requirements

This programme requires students to demonstrate proficiency in English.

Academic Requirements

For more information, please visit the program website.

Tuition Fee

  • International Applies to you

    49 USD/module
    Tuition Fee
    Based on the original amount of 49 USD per module and a duration of 2 months.
  • National Applies to you

    49 USD/module
    Tuition Fee
    Based on the original amount of 49 USD per module and a duration of 2 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.
  • $49 per month to continue learning
  • Go as fast as you can - the faster you go, the more you save.

Funding

Check the programme website for information about funding options.

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