Endorsed by
Coursera 4.3 (9)
Overview
Key Features
Your markets are on social and you need to be there. However, your social strategy needs to be based on the business metrics which define your success.
Whether your company has a sophisticated Engagement Strategy or you are a new start-up, you will learn to harness the full power of social marketing to grow provable market share and build stronger relationships with your high value markets. For success in today's digital world, you must have a plan to integrate your social and mobile marketing strategies into your business strategy.
In this Social Marketing Capstone Project course offered by Coursera in partnership with Northwestern University, you will use the practical skills that you’ve mastered through the Specialization to demonstrate your ability to integrate social and mobile marketing strategies into a company’s business strategy.
Get more details
Visit programme websiteProgramme Structure
Courses include:
- Capstone Project
- Selecting a Strategy
- Develop Your Marketing Program
- Complete and Submit Your Capstone Projects
- Peer Review and Congratulations!
Check out the full curriculum
Visit programme websiteKey information
Duration
- Part-time
- 1 days
Start dates & application deadlines
You can apply for and start this programme anytime.
Language
English
Delivered
Online
- Self-paced
Disciplines
Media Management Digital Marketing View 27 other Short Courses in Media Management in United StatesExplore more key information
Visit programme websiteAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Make sure you meet all requirements
Visit programme websiteTuition Fee
To always see correct tuition fees
-
International
FreeTuition FeeBased on the tuition of 0 USD for the full programme during 1 days. -
National
FreeTuition FeeBased on the tuition of 0 USD for the full programme during 1 days.
You can choose from hundreds of free courses, or get a degree or certificate at a breakthrough price. You can now select Coursera Plus, an annual subscription that provides unlimited access.
Funding
Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project.
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