• Anytime
    Application Deadline
  • 1 month
    Duration
This Brand and Product Management Course is a part of the Marketing Mix Implementation Specialization offered by Coursera in partnership IE - Business School. Identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value. 

About

This Brand and Product Management Course offered by Coursera in partnership IE - Business School. 

Identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value. By completing this course, you will be in position to create an activity plan to bring your brand strategy to life - both externally towards consumers and internally to employees. You will be able to define the right metrics for determining success in the implementation of your product and brand strategy, considering any adjustments that may need to be made under a test and learn methodology.

Luis Rodriguez Baptista - a professor at IE University and Marekting Consultant - will guide you through six modules that look at first understanding the challenge of managing products through their 'life-cycle' and culminates with learning how to equip your employees with knowledge of how to deliver on your brand promise. The course features interviews with consumer and industry professionals, which help illustrate the importance of brand strategy.

Brand and product management is a unique course which enables you to first understand the importance of brand and product management and then use brand development, architecture and portfolios, in order to achieve success.

Detailed Programme Facts

  • Programme intensity Part-time
    • Average part-time duration 1 months
    • Intensity 7 hrs/week
    • Part-time variant
      Flexible
    • Duration description

      Approx. 13 hours to complete Suggested: 7 hours/week

  • Languages
    • English
  • Delivery mode
    Online
  • More information Go to the programme website

Programme Structure

Courses include:
  • Launching new products and the challenge of managing their life-cycle.
  • Developing compelling brands that inspire your most critical stakeholders and impact your bottom line.
  • Knowing how to communicate your offering: Brand Architecture & naming.
  • Building your brand portfolio.
  • Translating your brand into compelling customer experiences.

English Language Requirements

This programme requires students to demonstrate proficiency in English.

Tuition Fee

  • International Applies to you

    49 USD/module
    Tuition Fee
    Based on the original amount of 49 USD per module and a duration of 1 months.
  • National Applies to you

    49 USD/module
    Tuition Fee
    Based on the original amount of 49 USD per module and a duration of 1 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.
The programme is self-paced and the cost per month is 49$

Funding

Check the programme website for information about funding options.

StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

The Global Study Awards: get funded with up to £10,000 to study abroad

Together with the ISIC Association and British Council IELTS, StudyPortals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.