Brand and Product Management, Certificate

  • Application Deadline
  • 1 month
    Duration
  • English
    Language
This Brand and Product Management Course is a part of the Marketing Mix Implementation Specialization offered by Coursera in partnership IE - Business School. Identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value. 

About

By completing this course, you will be in position to create an activity plan to bring your brand strategy to life - both externally towards consumers and internally to employees.

 You will be able to define the right metrics for determining success in the implementation of your product and brand strategy, considering any adjustments that may need to be made under a test and learn methodology. 

This Brand and Product Management Course offered by Coursera in partnership IE - Business School. 

 Luis Rodriguez Baptista - a professor at IE University and Marekting Consultant - will guide you through six modules that look at first understanding the challenge of managing products through their 'life-cycle' and culminates with learning how to equip your employees with knowledge of how to deliver on your brand promise.

 The course features interviews with consumer and industry professionals, which help illustrate the importance of brand strategy. Brand and product management is a unique course which enables you to first understand the importance of brand and product management and then use brand development, architecture and portfolios, in order to achieve success.

Who is this class for: 

This course is aimed at anyone with ambitions of a career in marekting and/or professionals who are looking to use brand and product management to enhance the products in their own business or in the company that they work for.

Detailed Programme Facts

Programme Structure

Courses:
  • Launching new products and the challenge of managing their life-cycle.
  • Developing compelling brands that inspire your most critical stakeholders and impact your bottom line.
  • Knowing how to communicate your offering: Brand Architecture & naming.
  • Building your brand portfolio.
  • Translating your brand into compelling customer experiences.

English Language Requirements

This programme requires students to demonstrate proficiency in English.

Schedule IELTS

Academic Requirements

For more information, please visit the program website.

Tuition Fee

  • International Applies to you

    49 USD/module
    Tuition Fee
    Based on the original amount of 49 USD per module and a duration of 1 months.
  • National Applies to you

    49 USD/module
    Tuition Fee
    Based on the original amount of 49 USD per module and a duration of 1 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.
  • $49 per month to continue learning
  • Go as fast as you can - the faster you go, the more you save.

Funding

Check the programme website for information about funding options.

StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

The Global Study Awards: get funded with up to £10,000 to study abroad

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