Market Research and Consumer Behavior, Certificate

Market Research and Consumer Behavior, Certificate

  • Application Deadline
  • 1 month
    Duration
This Market Research and Consumer Behavior Course is a part of the Marketing Strategy Specialization offered by Coursera in partnership IE - Business School. Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior.

About

Gain the tools and techniques to translate a decision problem into a research question in the Market Research module. Learn how to design a research plan, analyze the data gathered and accurately interpret and communicate survey reports, translating the results into practical recommendations.

This Market Research and Consumer Behavior Market Research and Consumer Behavior Course offered by Coursera in partnership IE - Business School.

 You will then focus in on the consumer decision-making process, highlighting the key moments from identifying a need to buying and consuming a product. 

Adopt a true “consumer focus” in your managerial decisions by analyzing how consumers make decisions, what happens (in their hearts and minds) at different stages of the decision making process, and the variables that influence those decisions. 

 This course will equip you with the knowledge required to understand the state of your product before approaching the market strategy. There’s no better place to build the foundations of your marketing journey!

Detailed Programme Facts

  • Deadline and start date  This course is offered on a rolling basis.
  • Programme intensity Part-time
    • Average part-time duration 1 months
    • Intensity 1 hrs/week
    • Duration description

      4 weeks of study, 1-2 hours/week

  • Languages
    • English
  • Delivery mode
    Online

Programme Structure

Courses:
  • Consumer Behavioral Fundamentals
  • The Consumer Decision Process
  • Marketing Research Fundamentals
  • Marketing Research Data Collection & Analysis

English Language Requirements

This programme requires students to demonstrate proficiency in English.

Academic Requirements

For more information, please visit the program website.

Tuition Fee

  • International Applies to you

    49 USD/module
    Tuition Fee
    Based on the original amount of 49 USD per module and a duration of 1 months.
  • National Applies to you

    49 USD/module
    Tuition Fee
    Based on the original amount of 49 USD per module and a duration of 1 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.
  • $49 per month to continue learning
  • Go as fast as you can - the faster you go, the more you save.

Funding

Check the programme website for information about funding options.

StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

The Global Study Awards: get funded with up to £10,000 to study abroad

Together with the ISIC Association and British Council IELTS, StudyPortals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.