• Application Deadline
  • 1 month
    Duration
This Marketing Mix Fundamentals Course is a part of the Marketing Strategy Specialization offered by Coursera in partnership IE - Business School.  Marketing Mix Fundamentals prepares you for arguably the most important stage of bring your product to market - how and where are you going to market it?

About

It sets out a detailed introduction to the four P’s of Marketing (Product, Pricing, Place and Promotion), this course forces you to strategically analyze your product and/or service. 

 The Product session is designed to provide you with the knowledge to understand and manage the strategic role of brands and products in generating business results, whilst the focus on Pricing will cover the main concepts and techniques to formulate prices.

This Marketing Mix Fundamentals Course offered by Coursera in partnership IE - Business School.

 Compliment this with skills from the “P” session Place, where you consider channels and retail strategies with the overriding objective of defining a distribution strategy for your product or service. 

Finally, through the Promotional activities (Communication) session, explore the different communication channels available and understand the importance of the media plan, dealing specifically with social media and omni-channel strategy.

 IE Professors Maria Teresa Aranzabal and Fernando Cortiñas will guide you through this incredibly important stage of marketing strategy using expert interviews with industry professionals. After this course you will be ready to decide where and how you want to market your product.

Detailed Programme Facts

Programme Structure

Courses:
  • Product and Product Policy
  • Price and Pricing Policy
  • Channel Management and Retailing
  • Marketing Communications

English Language Requirements

This programme requires students to demonstrate proficiency in English.

Academic Requirements

For more information, please visit the program website.

Tuition Fee

  • International Applies to you

    49 USD/module
    Tuition Fee
    Based on the original amount of 49 USD per module and a duration of 1 months.
  • National Applies to you

    49 USD/module
    Tuition Fee
    Based on the original amount of 49 USD per module and a duration of 1 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.
  • $49 per month to continue learning
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Funding

Check the programme website for information about funding options.

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