• Anytime
    Application Deadline
  • 1 month
    Duration

About

Create your own Marketing Plan for your own product or service idea.  

In this Marketing Plan offered by Coursera in partnership IE - Business School you will learn how to produce arguably the most important marketing tool for any business.  Rather than simply learning the stages of The Marketing Plan, you will be asked each week to complete a peer graded assignment which will help you complete a simplified version of the plan.  

You will be required either to map the four crucial stages for your own product or service idea or use the Nissan Leaf case study (attached in the additional readings) in order to produce a professional example.

This excellent and unique course allows you not only to learn the essential parts of The Marketing Plan but also map out the future of your own business and take the first steps on the path to launching your own product.

Detailed Programme Facts

  • Deadline and start date A student can apply at any time for this programme, there is no deadline.
  • Programme intensity Part-time
    • Average part-time duration 1 months
    • Duration description
      • Approx. 17 hours to complete
      • Suggested: 4 weeks of study, 4-7 hours/week
  • Languages
    • English
  • Delivery mode
    Online
  • More information Go to the programme website

Programme Structure

Courses include:

  • Analysis
  • Marketing Strategy
  • Marketing Mix Implementation
  • Expected results

English Language Requirements

This programme may require students to demonstrate proficiency in English.

Tuition Fee

The programme is self-paced and the cost per month is 49$
Visit Programme Website

Funding

Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project.

StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

The Global Study Awards: get funded with up to £10,000 to study abroad

Together with the ISIC Association and British Council IELTS, Studyportals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.