Marketing Mix Implementation, Specialization

  • Application Deadline
  • 10 days
    Duration
  • English
    Language

About

 Join us and explore the four key concepts of the marketing mix model, also known as the 4Ps: Product (Brand and Product Management), Pricing, Place (Distribution Channel Strategy and Retail) and Promotion (Communication Strategies, PR and Advertising).

This Marketing Mix Implementation Specialization offered by Coursera in partnership with  IE - Business School. 

This course primarily focuses on implementation so you can immediately apply the lessons learned to your work or to a business idea that you are thinking of taking to market.

 After completing the four courses, you will be able to take part in the Capstone Project where you will have the opportunity to put into practice what you have learned in this specialization by running a real product through the marketing mix.

Detailed Programme Facts

  • Deadline and start date  This course is offered on a rolling basis.
  • Programme intensity Part-time
    • Average part-time duration 10 days
    • Duration description

      It is estimated that some 10 to 12 hours of student dedication is required to complete each of the courses.

  • Languages
    • English
  • Delivery mode
    Online
  • More information Go to the programme website

Programme Structure

Courses:
  • Brand and Product Management
  • Pricing Strategy
  • Channel Management and Retailing
  • Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more
  • Marketing Mix Implementation Capstone

English Language Requirements

This programme requires students to demonstrate proficiency in English.

Schedule IELTS

Academic Requirements

No background knowledge is required to take and successfully complete this specialization.

Tuition Fee

  • International Applies to you

    49 USD/full
    Tuition Fee
    Based on the original amount of 49 USD for the full programme and a duration of 10 days.
  • National Applies to you

    49 USD/full
    Tuition Fee
    Based on the original amount of 49 USD for the full programme and a duration of 10 days.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.
  • $49 per month to continue learning
  • Go as fast as you can - the faster you go, the more you save.

Funding

Check the programme website for information about funding options.

StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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