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Marketing Mix Implementation, Specialization

  • Anytime
    Application Deadline
  • 6 months
    Duration
Take your product through the Marketing Mix. Master the Marketing Mix Implementation offered by Coursera in partnership with IE Business School and take your product to new heights. 
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Overview

In this Specialization we will delve into the marketing mix and the skill-set needed to implement successful marketing strategies. Join us and explore the four key concepts of the marketing mix model, also known as the 4Ps: Product (Brand and Product Management), Pricing, Place (Distribution Channel Strategy and Retail) and Promotion (Communication Strategies, PR and Advertising). 

Education

This Marketing Mix Implementation offered by Coursera in partnership with IE Business School primarily focuses on implementation so you can immediately apply the lessons learned to your work or to a business idea that you are thinking of taking to market. After completing the four courses, you will be able to take part in the Capstone Project where you will have the opportunity to put into practice what you have learned in this specialization by running a real product through the marketing mix.

Detailed Programme Facts

  • Deadline and start date A student can apply at any time for this programme, there is no deadline.
  • Programme intensity Part-time
    • Average part-time duration 6 months
    • Duration description
      • Approx. 6 months to complete
      • Suggested 3 hours/week
  • Languages
    • English
  • Delivery mode
    Online

Programme Structure

Courses include:

  • Brand and Product Management
  • Pricing Strategy
  • Channel Management and Retailing
  • Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more
  • Marketing Mix Implementation Capstone

More Details on Coursera Plus:

  • Learn Anything: Explore any interest or trending topic, take prerequisites, and advance your skills
  • Save money: Spend less money on your learning if you plan to take multiple courses this year
  • Flexible Learning: Learn at your own pace, move between multiple courses, or switch to a different course
  • Unlimited Certificates: Earn a certificate for every learning program that you complete at no additional cost

English Language Requirements

This programme may require students to demonstrate proficiency in English.

General Requirements

Beginner Level

Tuition Fee

You can choose from hundreds of free courses, or get a degree or certificate at a breakthrough price. You can now select Coursera Plus, an annual subscription that provides unlimited access. For specializations there is a 7-day Free Trial. If you invite a friend to get started on Coursera you will both get 50% off a course or the first month of a Specialization subscription.

Funding

Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project.

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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