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Overview
Pricing is one of the most important but least understood marketing decisions. This course helps learners understand and practice key concepts and techniques, and engage with the latest thinking on assessing and formulating pricing strategies. It examines how firms attempt to capture value and generate profits through their revenue models.
Key facts
After completing the Pricing Strategy course offered by Coursera in partnership with IE Business School, learners will be able to contribute to the formulation of pricing strategies for their own products and services, or those of their firm.Martin Boehm - IE Professor and Dean of the Business School with over 10 years of experience—guides learners through four modules. The course begins with the importance of pricing and how it ultimately affects the bottom line.
It then covers methods for determining the optimal price for a product, followed by price discrimination - examining whether all products should follow the same pricing strategy or vary by customer segment. Finally, the course explores pricing psychology and how customer behavior can be influenced to support higher pricing outcomes.
Programme Structure
Courses include:
Demand Curve and Pricing
Pricing Complexity
Cost Based Pricing
Determining Willingness to Pay
Playing the Pricing Piano or Price Discrimination
Pricing Psychology
Key information
Duration
- Part-time
- 7 days
- 10 hrs/week
Start dates & application deadlines
You can apply for and start this programme anytime.
Language
English
Delivered
Online
- Self-paced
Campus Location
- Mountain View, United States
Disciplines
Strategic Management View 90 other Short Courses in Strategic Management in United StatesWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- Beginner level
- No previous experience necessary.
- This course is aimed at learners and marketing professionals who want to understand how to develop and apply effective pricing strategies to drive value capture and profitability.
Tuition Fees
Additional Details
Course is free for the first 7 days. After 7 days, the course can be accessed with the Coursera Plus Subscription
Funding
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