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Channel Management and Retailing, Certificate

Channel Management and Retailing, Certificate

  • Application Deadline
  • 1 month
    Duration
This Channel Management and Retailing Course is a part of the Marketing Mix Implementation Specialization offered by Coursera in partnership IE - Business School. Understand how channel management and retailing can improve performance in your business. 

About

Nowadays, a distribution strategy is part of the DNA of many companies and a correct channel management is key for the success of your product. 

Distribution plans need to be prepared for the long run, combining the following main areas: company profile, portfolio structure and price positioning, go-to-market policy, trade and retail marketing, e-commerce and global retail management.

This Channel Management and Retailing Channel Management and Retailing Course offered by Coursera in partnership IE - Business School.

 In the last decade, there have been two main revolutions that have affected industries, increasing the importance of Distribution Channel Management Profesor Maria Teresa Aranzabal guides you through: The IT revolution: considering developments in CRM, supply chain, planning tools, merchandise and reallocation systems, amongst others; and the retail focus: how a clear retail strategy can be a differentiator for companies and a strong weapon of competitiveness.

 In this course you will learn how to stay up-to-date on how companies are adding these aspects to their main strategic guidelines and making them key points in their managerial decision-making process. 

 We use interviews with industry experts and give real-life examples of how to ensure your business makes the most of this vital area of marketing.

Detailed Programme Facts

  • Deadline and start date  This course is offered on a rolling basis.
  • Programme intensity Part-time
    • Average part-time duration 1 months
    • Intensity 2 hrs/week
    • Duration description

      4 weeks of study, 2-4 hours/week

  • Languages
    • English
  • Delivery mode
    Online

Programme Structure

Courses:
  • Distribution Channel Planning and Management: Why are They so Important?
  • Distribution Channels and Their Evolving Landscape
  • The Retail Strategy and Marketing Mix
  • Retailing Without Frontiers: New Trends in Retailing

English Language Requirements

This programme requires students to demonstrate proficiency in English.

Academic Requirements

For more information, please visit the program website.

Tuition Fee

  • International Applies to you

    49 USD/module
    Tuition Fee
    Based on the original amount of 49 USD per module and a duration of 1 months.
  • National Applies to you

    49 USD/module
    Tuition Fee
    Based on the original amount of 49 USD per module and a duration of 1 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.
  • $49 per month to continue learning
  • Go as fast as you can - the faster you go, the more you save.

Funding

Check the programme website for information about funding options.

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