• Anytime
    Application Deadline
  • 1 month
    Duration

About

Nowadays, a distribution strategy is part of the DNA of many companies and a correct channel management is key for the success of your product. 

Distribution plans need to be prepared for the long run, combining the following main areas: company profile, portfolio structure and price positioning, go-to-market policy, trade and retail marketing, e-commerce and global retail management.

In the last decade, there have been two main revolutions that have affected industries, increasing the importance of Distribution Channel Management Profesor Maria Teresa Aranzabal guides you through: The IT revolution: considering developments in CRM, supply chain, planning tools, merchandise and reallocation systems, amongst others; and the retail focus: how a clear retail strategy can be a differentiator for companies and a strong weapon of competitiveness.

In this Channel Management and Retailing offered by Coursera in partnership IE - Business School you will learn how to stay up-to-date on how companies are adding these aspects to their main strategic guidelines and making them key points in their managerial decision-making process. 

We use interviews with industry experts and give real-life examples of how to ensure your business makes the most of this vital area of marketing.

Detailed Programme Facts

  • Deadline and start date A student can apply at any time for this programme, there is no deadline.
  • Programme intensity Part-time
    • Average part-time duration 1 months
    • Duration description
      • Approx. 8 hours to complete
      • Suggested: 4 weeks of study, 2-4 hours/week
  • Languages
    • English
  • Delivery mode
    Online
  • More information Go to the programme website

Programme Structure

Courses include:

  • Distribution Channel Planning and Management: Why are They so Important?
  • Distribution Channels and Their Evolving Landscape
  • The Retail Strategy and Marketing Mix
  • Retailing Without Frontiers: New Trends in Retailing

English Language Requirements

This programme may require students to demonstrate proficiency in English.

Academic Requirements

Beginner Level

Funding

Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project. 

StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

The Global Study Awards: get funded with up to £10,000 to study abroad

Together with the ISIC Association and British Council IELTS, Studyportals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.