Nowadays, a distribution strategy is part of the DNA of many companies and a correct channel management is key for the success of your product.
Distribution plans need to be prepared for the long run, combining the following main areas: company profile, portfolio structure and price positioning, go-to-market policy, trade and retail marketing, e-commerce and global retail management.
This Channel Management and Retailing Course offered by Coursera in partnership IE - Business School.
In the last decade, there have been two main revolutions that have affected industries, increasing the importance of Distribution Channel Management Profesor Maria Teresa Aranzabal guides you through: The IT revolution: considering developments in CRM, supply chain, planning tools, merchandise and reallocation systems, amongst others; and the retail focus: how a clear retail strategy can be a differentiator for companies and a strong weapon of competitiveness.
In this course you will learn how to stay up-to-date on how companies are adding these aspects to their main strategic guidelines and making them key points in their managerial decision-making process.
We use interviews with industry experts and give real-life examples of how to ensure your business makes the most of this vital area of marketing.
4 weeks of study, 2-4 hours/week
This programme requires students to demonstrate proficiency in English.Schedule IELTS
Check the programme website for information about funding options.
StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
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