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Overview
Nowadays, a distribution strategy is part of the DNA of many companies and a correct channel management is key for the success of your product. Distribution plans need to be prepared for the long run, combining the following main areas: company profile, portfolio structure and price positioning, go-to-market policy, trade and retail marketing, e-commerce and global retail management.
In this Channel Management and Retailing course offered by Coursera in partnership with IE Business School, you will learn how to stay up-to-date on how companies are adding these aspects to their main strategic guidelines and making them key points in their managerial decision-making process.
What you'll learn
- Know the steps for designing and managing a distribution channel, identify the most important players, their roles and how to handle conflict.
- Identify types of retailing strategies and how retailers maintain competitive advantages over their competition.
- Discover various growth opportunities for retailers and determine which entry strategies are best for various circumstances.
- Know the importance of a strategic online presence for retailers and future trends in retailing.
Programme Structure
Courses include:
- Distribution Channel Planning and Management: Why are They so Important?
- How to Design a Distribution Channel
- Distribution Channels and Their Evolving Landscape
- From Multi-Channel to Omni-Channel Distribution
- The Retail Strategy and Marketing Mix
- Retailing Without Frontiers: New Trends in Retailing
Key information
Duration
- Part-time
- 1 days
Start dates & application deadlines
You can apply for and start this programme anytime.
Language
English
Delivered
Online
- Self-paced
Campus Location
- Mountain View, United States
Disciplines
Retail Management View 6 other Short Courses in Retail Management in United StatesWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- Beginner level
- No previous experience necessary
- This course is aimed at learners and marketing professionals who want to develop skills in distribution strategy and channel management to improve product performance and competitiveness in both retail and e‑commerce environments.
Tuition Fees
Additional Details
Course is free for the first 7 days. After 7 days, the course can be accessed with the Coursera Plus Subscription
Funding
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