About

After completing the Marketing Mix Implementation Capstone course offered by Coursera in partnership with IE Business School, you will be able to take part in the Capstone Project where you will have the opportunity to put into practice what you have learned in this specialization by running a real product through the marketing mix.

Overview

Key Features

At the Marketing Mix Implementation Capstone course offered by Coursera in partnership with IE Business School, your analysis will focus on Tesla Motor's and the launch of their Model X automobile. After making decisions regarding each of the four P's in peer graded exercises, you will prepare a final presentation for the launch of the car.

What you'll learn

Apply the marketing mix (4Ps) to develop a comprehensive strategy for a real-world product launch.
Make informed brand, product, and pricing decisions in a competitive market environment.
Analyze and design effective channel management and distribution strategies.
Integrate all elements into a cohesive marketing strategy, demonstrating strong decision-making and strategic thinking skills.

Programme Structure

Courses include:

Capstone and the Tesla Motor's case study.
Launching the Tesla Model X in the US: from word of mouth to mass marketing

Brand and product management decisions

Pricing strategy decisions

Channel management and retailing decisions

Integrated marketing communication decisions and final deliverable

Key information

Duration

Part-time
- 14 days
- 10 hrs/week

Start dates & application deadlines

You can apply for and start this programme anytime.

Language

English

Delivered

Online

Self-paced

Campus Location

Mountain View, United States

Disciplines

Marketing View 91 other Short Courses in Marketing in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

Intermediate Level

In order to complete this project, the student must have completed the 4 courses that form this specialization.
This course is aimed at learners and marketing professionals who want to apply marketing mix (4Ps) concepts to develop and present a comprehensive strategy for a real‑world product launch.

Tuition Fees

Additional Details

Course is free for the first 7 days. After 7 days, the course can be accessed with the Coursera Plus Subscription

Funding

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Marketing Mix Implementation Capstone Coursera