About

After completing the Marketing Mix Implementation Capstone course offered by Coursera in partnership with IE Business School, you will be able to take part in the Capstone Project where you will have the opportunity to put into practice what you have learned in this specialization by running a real product through the marketing mix.

Overview

Key Features

At the Marketing Mix Implementation Capstone course offered by Coursera in partnership with IE Business School, your analysis will focus on Tesla Motor's and the launch of their Model X automobile. After making decisions regarding each of the four P's in peer graded exercises, you will prepare a final presentation for the launch of the car.

Programme Structure

Courses include:

Capstone and the Tesla Motor's case study.

Brand and product management decisions

Pricing strategy decisions

Channel management and retailing decisions

Integrated marketing communication decisions and final deliverable

Key information

Duration

Part-time
- 1 months
- 6 hrs/week

Start dates & application deadlines

You can apply for and start this programme anytime.

Language

English

Delivered

Online

Self-paced

Campus Location

Mountain View, United States

Disciplines

Marketing View 94 other Short Courses in Marketing in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

Intermediate Level
In order to complete this project, the student must have completed the 4 courses that form this specialization.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

Free
Out-of-State

Free

Additional Details

Audit: free access to course materials except graded items
Certificate: a trusted way to showcase your skills
A year of unlimited access with Coursera Plus $199

Funding

Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project.

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Marketing Mix Implementation Capstone Coursera