• Anytime
    Application Deadline
  • 1 month
    Duration

About

After completing the four courses, you will be able to take part in the Marketing Mix Implementation Capstone offered by Coursera in partnership IE - Business School where you will have the opportunity to put into practice what you have learned in this specialization by running a real product through the marketing mix. 

Your analysis will focus on Tesla Motor's and the launch of their Model X automobile. After making decisions regarding each of the four P's in peer graded exercises, you will prepare a final presentation for the launch of the car.

Detailed Programme Facts

  • Deadline and start date A student can apply at any time for this programme, there is no deadline.
  • Programme intensity Part-time
    • Average part-time duration 1 months
    • Duration description
      • Approx. 16 hours to complete
      • Suggested: 5 weeks of study, 4-6 hours/week
  • Languages
    • English
  • Delivery mode
    Online
  • More information Go to the programme website

Programme Structure

Courses include:

  • Introduction to this capstone and the Tesla Motor's case study.
  • Brand and product management decisions
  • Pricing strategy decisions
  • Channel management and retailing decisions
  • Integrated marketing communication decisions and final deliverable

English Language Requirements

This programme may require students to demonstrate proficiency in English.

Academic Requirements

Intermediate Level

Funding

Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project.

StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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