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Overview
Key Features
The world of business strategy is in transition. What used to work doesn't anymore -- not necessarily.
Today, business value and competitive advantage arise more often from consumer perceptions of what is "cool" than from physical assets or economies of scale.
In this Strategic Management course offered by Coursera in partnership with Copenhagen Business School -- the first of a three-course specialization tailored specifically for the age of creativity and innovation -- you will gear up for the challenges of strategy formulation and implementation in a 21st century business.
After taking the course, you'll be able to:
- Explain why "doing" strategy is considered "the high point of managerial activity" (Mintzberg);
- Recognize and avoid the old, tired ideas about strategy that are still out there, so you can adopt fresher, better ideas;
- Point out how doing strategy has changed because of advancing technology and globalization;
- Prepare for the Capstone Project for the Strategic Management and Innovation Specialization
Programme Structure
Courses include:
- A 21st Century Approach to Business Strategy
- What is strategy? And why do we care about it?
- The Evolution of Strategy...Past Progress, Past Mistakes
- Changing World, Changing Strategies
- Capstone Project -- Strategy in a 21st Century Creative Company
Key information
Duration
- Part-time
- 7 days
- 10 hrs/week
Start dates & application deadlines
You can apply for and start this programme anytime.
Language
English
Delivered
Online
- Self-paced
Campus Location
- Mountain View, United States
Disciplines
Strategic Management View 91 other Short Courses in Strategic Management in United StatesWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- This course is aimed at learners and professionals interested in business strategy who want to understand modern approaches to strategy formulation and implementation in dynamic, innovation‑driven environments.
Tuition Fees
Additional Details
Course is free for the first 7 days. After 7 days, the course can be accessed with the Coursera Plus Subscription
Funding
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