Strategic Management, Certificate | Part time online | Coursera | United States
1 days
Duration
Free
Free
Unknown
Tuition fee
Anytime
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Apply date
Anytime
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Start date

About

The Strategic Management course offered by Coursera in partnership with Copenhagen Business School prepares you to think strategically in an age when companies like Apple, Google, and Microsoft have become more valuable (in market cap terms) than companies like Exxon. 

Visit the Visit programme website for more information

Overview

Key Features

The world of business strategy is in transition. What used to work doesn't anymore -- not necessarily. 

Today, business value and competitive advantage arise more often from consumer perceptions of what is "cool" than from physical assets or economies of scale. 

In this Strategic Management course offered by Coursera in partnership with Copenhagen Business School -- the first of a three-course specialization tailored specifically for the age of creativity and innovation -- you will gear up for the challenges of strategy formulation and implementation in a 21st century business. 

After taking the course, you'll be able to:

  • Explain why "doing" strategy is considered "the high point of managerial activity" (Mintzberg);
  • Recognize and avoid the old, tired ideas about strategy that are still out there, so you can adopt fresher, better ideas;
  • Point out how doing strategy has changed because of advancing technology and globalization;
  • Prepare for the Capstone Project for the Strategic Management and Innovation Specialization

Programme Structure

Courses include:

  • A 21st Century Approach to Business Strategy
  • What is strategy? And why do we care about it?
  • The Evolution of Strategy...Past Progress, Past Mistakes
  • Changing World, Changing Strategies
  • Capstone Project Intro -- Strategy in a 21st Century Creative Company

Key information

Duration

  • Part-time
    • 1 days

Start dates & application deadlines

You can apply for and start this programme anytime.

Language

English

Delivered

Online
  • Self-paced

Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Tuition Fee

To always see correct tuition fees
  • International

    Free
    Tuition Fee
    Based on the tuition of 0 USD for the full programme during 1 days.
  • National

    Free
    Tuition Fee
    Based on the tuition of 0 USD for the full programme during 1 days.

You can choose from hundreds of free courses, or get a degree or certificate at a breakthrough price. You can now select Coursera Plus, an annual subscription that provides unlimited access.

Funding

Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project. 

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