• Anytime
    Application Deadline
  • 1 month
    Duration

About

This Strategic Management - Capstone Project offered by Coursera in partnership with Copenhagen Business School prepares you to think strategically in an age when companies like Apple, Google, and Microsoft have become more valuable (in market cap terms) than companies like Exxon. Today, business value and competitive advantage arise more often from consumer perceptions of what is "cool" than from physical assets or economies of scale. 

In this course -- the first of a three-course specialization tailored specifically for the age of creativity and innovation -- you will gear up for the challenges of strategy formulation and implementation in a 21st century business. 

After taking the course, you'll be able to:

  • Explain why "doing" strategy is considered "the high point of managerial activity" (Mintzberg);
  • Recognize and avoid the old, tired ideas about strategy that are still out there, so you can adopt fresher, better ideas;
  • Point out how doing strategy has changed because of advancing technology and globalization;
  • Prepare for the Capstone Project for the Strategic Management and Innovation Specialization

Detailed Programme Facts

  • Programme intensity Part-time
    • Average part-time duration 1 months
    • Duration description
      • Approx. 12 hours to complete
      • Suggested: 4 weeks of study, 2-4 hours/week
  • Languages
    • English
  • Delivery mode
    Online
  • More information Go to the programme website

Programme Structure

Courses include:

  • A 21st Century Approach to Business Strategy
  • What is strategy? And why do we care about it?
  • The Evolution of Strategy...Past Progress, Past Mistakes
  • Changing World, Changing Strategies
  • Capstone Project Intro -- Strategy in a 21st Century Creative Company

English Language Requirements

This programme may require students to demonstrate proficiency in English.

Funding

Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project.

StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

The Global Study Awards: get funded with up to £10,000 to study abroad

Together with the ISIC Association and British Council IELTS, Studyportals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.