Digital Media and Marketing Strategies, Certificate | Part time online | Coursera | United States
1 days
Tuition fee
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The Digital Media and Marketing Strategies offered by Coursera in partnership with University of Illinois is part of the Digital Marketing Specialization.

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The Digital Media and Marketing Strategies  offered by Coursera in partnership with University of Illinois

The proliferation of digital technology gives businesses an unprecedented and diverse new set of tools to reach, engage, monitor, and respond to consumers. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments. Following “Digital Media and Marketing Principles,” this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in an integrated marketing communication.

You will be able to:

  • Adopt a holistic and integrated approach to digital markeing planning
  • Develop a purposeful content marketing strategy to achieve your business and marketing goals
  • Effectively mix paid, earned, owned, and shared media channels to discover, reach, and engage your customers
  • Critically evaluate the role of social media platforms play in viral and influencer marketing campaigns
  • Evaluate and measure the success of digital marketing campaigns
  • Identify and manage risks in digital marketing

Programme Structure

Courses include:

  • Course Overview and Optimizing Your Digital Assets
  • Online and Video Marketing
  • Social and Email Marketing
  • Putting It All Together for Your Digital Plan

Key information


  • Part-time
    • 1 days

Start dates & application deadlines

You can apply for and start this programme anytime.





Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

  • Beginner level
  • No previous experience necessary

Tuition Fee

To always see correct tuition fees
  • International

    Tuition Fee
    Based on the tuition of 0 USD for the full programme during 1 days.
  • National

    Tuition Fee
    Based on the tuition of 0 USD for the full programme during 1 days.

You can choose from hundreds of free courses, or get a degree or certificate at a breakthrough price. You can now select Coursera Plus, an annual subscription that provides unlimited access.


Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project.

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