
Overview
The Digital Media and Marketing Strategies offered by Coursera in partnership with University of Illinois
The proliferation of digital technology gives businesses an unprecedented and diverse new set of tools to reach, engage, monitor, and respond to consumers. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments. Following “Digital Media and Marketing Principles,” this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in an integrated marketing communication.
You will be able to:
- Adopt a holistic and integrated approach to digital markeing planning
- Develop a purposeful content marketing strategy to achieve your business and marketing goals
- Effectively mix paid, earned, owned, and shared media channels to discover, reach, and engage your customers
- Critically evaluate the role of social media platforms play in viral and influencer marketing campaigns
- Evaluate and measure the success of digital marketing campaigns
- Identify and manage risks in digital marketing
Get more details
Visit programme websiteProgramme Structure
Courses include:
- Course Overview and Optimizing Your Digital Assets
- Online and Video Marketing
- Social and Email Marketing
- Putting It All Together for Your Digital Plan
Check out the full curriculum
Visit programme websiteKey information
Duration
- Part-time
- 1 days
Start dates & application deadlines
Language
Delivered
Disciplines
Marketing Digital Media View 152 other Short Courses in Marketing in United StatesExplore more key information
Visit programme websiteWhat students do after studying
Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- Beginner level
- No previous experience necessary
Make sure you meet all requirements
Visit programme websiteTuition Fee
-
International
FreeTuition FeeBased on the tuition of 0 USD for the full programme during 1 days. -
National
FreeTuition FeeBased on the tuition of 0 USD for the full programme during 1 days.
You can choose from hundreds of free courses, or get a degree or certificate at a breakthrough price. You can now select Coursera Plus, an annual subscription that provides unlimited access.
Funding
Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project.