Bachelor of Business Administration in Marketing West Texas A&M University

Overview

ESLI offers conditional admission to hundreds of degree programs at the associate's, bachelor's, master's and doctoral levels.  Scholarship opportunities are also available for qualifying students.

The Bachelor of Business Administration in Marketing degree is offered by West Texas A&M University. Advertising, marketing, promotions, public relations, and sales managers coordinate their companies' market research, marketing strategy, sales, advertising, promotion, pricing, product development, and public relations activities.

In small firms, the owner or chief executive officer might assume all advertising, promotions, marketing, sales and public relations responsibilities.  In large firms, which may offer numerous products and services nationally or even worldwide, an executive vice president directs overall advertising, marketing, promotion, sales, and public relations policies.

Marketing is a broad field with a primary purpose of generating demand for an enterprise's products or services. The Bachelor of Business Administration in Marketing, delivered by West Texas, provides a solid understanding of various business activities, which includes the identification and selection of target markets, to the development, pricing, placement and promotion of goods and services, and the management of relationships among business partners and their customers.

Students receive a broad foundation in marketing concepts and practices and opportunities to pursue greater understanding and skills in selected areas of the discipline including sales, advertising, product management, distribution and logistics, e-commerce, and international marketing. Professionals in marketing need good communication skills and must enjoy working with people.

Contemporary marketing managers must understand not only the traditional areas of marketing channels, sales management, advertising, and research, but must also be familiar with consumer and dealer motivation. The process requires an understanding of buyer and seller behavior within the context of the overall business environment.

Accreditation

As an AACSB accredited business school, the College of Business is eligible to pursue Beta Gamma Sigma (International Honors Society for Business students).