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B2B Management, Short Course

  • Anytime
    Application Deadline
  • 28 days
University rank #783 (BCR) Barcelona, Spain
The B2B Management programme at ESADE will help you to find answers to all your questions about selling products and services to other companies. 
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Increased market competition has resulted in more complex sales processes, requiring a more professionalized sales effort and more focused attention from management to create teams and processes that will achieve predictable and satisfactory results.

Benefits of this B2B Management programme at ESADE

  • Make sense of Strategy and Sales concepts and understand the importance of aligning the two to reach business goals.
  • Understand the B2B sales process and each of the tactics to to achieve predictable results.
  • Learn to define best practices for communicating in business situations.
  • Understand how executives that have to invest or buy see us.
  • Learn how to adapt your Marketing plan to B2B situations.
  • Familiarize yourself with essential aspects of hiring and management of B2B Sales Professionals.
  • Learn how to use social networks to sell in B2B environments: social selling.
  • Hone your strategic vision of the B2B sales process.

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 28 days
  • Languages
    • English
  • Delivery mode
    On Campus

Programme Structure

Courses include:

  • Aligning Strategy and Sales
  • B2B Marketing
  • Social Selling
  • Enhancing the Sales Process
  • Strategic Vision of the Sales Process
  • Understanding the Customer’s Perspective
  • Communicating in Business Situations
  • Selection and Management of B2B Sales Professionals

English Language Requirements

This programme may require students to demonstrate proficiency in English.

General Requirements

  • Business Owners, CEO and MD of B2B companies seeking to boost their company’s results by reorganizing their sales efforts.
  • Sales Managers at B2B companies seeking to make headway in terms of how they organize their sales team to achieve better results.
  • Account Managers at B2B companies seeking to progress to sales management.

Tuition Fee

  • International

    4900 EUR/full
    Tuition Fee
    Based on the original amount of 4900 EUR for the full programme and a duration of 28 days.
  • EU/EEA

    4900 EUR/full
    Tuition Fee
    Based on the original amount of 4900 EUR for the full programme and a duration of 28 days.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.
  • Weekly edition: 4.900€
  • Intensive edition: 5.400€
10% discount for ESADE Alumni members

Living costs for Barcelona

  • 770 - 1360 EUR/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.


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