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Overview
B2B Management from ESADE introduces you to fundamentals you need to know to improve performance, based on building value proposition required for B2B.
Students at B2B Management from ESADE will:
- learn how to create a competitive advantage through B2B talent-oriented methodologies
- be understanding that B2B is a relationship to help to solve a problem, managing politics at the customer side, and consider that it requires method and should follow a process to be more predictable.
- boost the productivity and performance of their sales team
- be critically aware of the importance of communication in B2B and how to build trust and
- communicate effectively in your relationships with prospects and clients both online and offline.
Programme Structure
Courses include:
- Why B2B Management
- B2B Growth Strategy
- People Business
- Hiring, Onboarding & Compensation
- B2B Relationship Process
- B2B Marketing and Sales Alignment
- Clients View
- Productivity Tools for Revenue Growth
- Communication for B2B Digital Relationships
- Leading the B2B Revenue Team
Key information
Duration
- Part-time
- 2 months
Start dates & application deadlines
- StartingApply anytime.
- StartingApply anytime.
- StartingApply anytime.
Language
English
Delivered
On Campus, Online
Disciplines
Marketing Management Studies View 10 other Short Courses in Marketing in SpainAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Student insurance
Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:
- Additional medical costs (i.e. dental)
- Repatriation, if something happens to you or your family
- Liability
- Home contents and baggage
- Accidents
- Legal aid
We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.
Get your student insurance nowStarting from €0.53/day, free cancellation any time.
Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Esade and/or in Spain, please visit Student Insurance Portal.
Other requirements
General requirements
Business Owners, CEOs, MDs, Startup/Scaleup Founders, and VP Sales of B2B companies willing to transform their organisations in order to produce better, more predictable, and scalable businesses.
Tuition Fee
To always see correct tuition fees
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International
6950 EUR/fullTuition FeeBased on the tuition of 6950 EUR for the full programme during 2 months. -
EU/EEA
6950 EUR/fullTuition FeeBased on the tuition of 6950 EUR for the full programme during 2 months.
Living costs for Barcelona
770 - 1360 EUR /month
Living costs
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
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