Overview
B2B Management from ESADE introduces you to fundamentals you need to know to improve performance, based on building value proposition required for B2B.
Students at B2B Management from ESADE will:
- learn how to create a competitive advantage through B2B talent-oriented methodologies
- be understanding that B2B is a relationship to help to solve a problem, managing politics at the customer side, and consider that it requires method and should follow a process to be more predictable.
- boost the productivity and performance of their sales team
- be critically aware of the importance of communication in B2B and how to build trust and
- communicate effectively in your relationships with prospects and clients both online and offline.
Programme Structure
Courses include:
- Why B2B Management
- B2B Growth Strategy
- People Business
- Hiring, Onboarding & Compensation
- B2B Relationship Process
- B2B Marketing and Sales Alignment
- Clients View
- Productivity Tools for Revenue Growth
- Communication for B2B Digital Relationships
- Leading the B2B Revenue Team
Key information
Duration
- Part-time
- 12 months
Start dates & application deadlines
- StartingApplication deadline not specified.
- StartingApplication deadline not specified.
Language
Delivered
Disciplines
Marketing Management Studies View 10 other Short Courses in Marketing in SpainAcademic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
Business Owners, CEOs, MDs, Startup/Scaleup Founders, and VP Sales of B2B companies willing to transform their organisations in order to produce better, more predictable, and scalable businesses.
Tuition Fee
-
International
6950 EUR/yearTuition FeeBased on the tuition of 6950 EUR for the full programme during 12 months. -
EU/EEA
6950 EUR/yearTuition FeeBased on the tuition of 6950 EUR for the full programme during 12 months.
Funding
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.