Placeholder image for Marketing Trends

Marketing Trends, Short Course

  • Application Deadline
  • 12 days
    Duration
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Overview

At Marketing Trends from Catholic University of Portugal we will base our teaching methods in case studies and role play. Managers from relevant companies will be invited to interact with students.

Students at Marketing Trends from Catholic University of Portugal will learn about:

  • Current changes resulting from globalisation
  • The integration of digital technologies into everyday life
  • Identify a different set of lines of thought and actions taken by consumers and organisations in their attempts to survive and adapt to this new environment. 

Detailed Programme Facts

  • More details:
    • Early bird application: until March 31st
      • Results for early bird applicants will be announced no later than April 6.
  • Programme intensity Full-time
    • Full-time duration 12 days
  • Credits
    4 ECTS
  • Languages
    • English
  • Delivery mode
    On Campus

Programme Structure

Courses include:

  • New consumer trends
  • Marketing 3.0 and 4.0 
  • E-commerce platforms 
  • Cause related marketing and social marketing
  • Social media branding 
  • On-line customer experience 
  • Experiential marketing
  • Viral and tribal marketing
  • SEO and Google Adwords 
  • The business case

English Language Requirements

This programme may require students to demonstrate proficiency in English.

General Requirements

  • Fill in application form
  • Students and recent graduates at undergraduate and graduate level of all areas 
  • Fluency in English 
  • More than 18 years old

Tuition Fee

  • International

    850 EUR/full
    Tuition Fee
    Based on the original amount of 850 EUR for the full programme and a duration of 12 days.
  • National

    850 EUR/full
    Tuition Fee
    Based on the original amount of 850 EUR for the full programme and a duration of 12 days.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.
  • Early Bird - € 750
  • Students from Partner Institutions have a 10% discount.
  • Fees include: materials, social activities and coffee breaks in the morning.

Living costs for Lisbon

  • 630 - 1130 EUR/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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