Overview

In this Marketing Trends course at the Catholic University of Portugal we will base our teaching methods in case studies and role play. Managers from relevant companies will be invited to interact with students.

Students in the Marketing Trends course at the Catholic University of Portugal will learn about:

Current changes resulting from globalisation
The integration of digital technologies into everyday life
Identify a different set of lines of thought and actions taken by consumers and organisations in their attempts to survive and adapt to this new environment.

Programme Structure

Courses include:

New consumer trends
Marketing 3.0 and 4.0
E-commerce platforms
Cause related marketing and social marketing
Social media branding
On-line customer experience
Experiential marketing
Viral and tribal marketing
SEO and Google Adwords
The business case

Key information

Duration

Full-time
- 19 days

Start dates & application deadlines

Starting 2026-07-07 00:00:00

Application deadline not specified.

Language

English

Credits

4 ECTS

Delivered

On Campus

Campus Location

Lisbon, Portugal

Disciplines

Marketing Digital Marketing

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

Fill in application form

Students and recent graduates at undergraduate and graduate level of all areas

Fluency in English

More than 18 years old

Student Insurance via Studyportals Partner

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items like Additional medical costs, Repatriation, Liability etc. Make sure your student insurance covers your needs.

Studyportals partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

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Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Catholic University of Portugal and/or in Portugal, please visit Student Insurance Portal.

Tuition Fees

Living costs

Lisbon

Portugal

630 - 1123 EUR / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Marketing Trends Catholic University of Portugal

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