Studyportals
Short Course On Campus

Marketing Trends

Catholic University of Portugal

12 days
Duration
850 EUR/full
850 EUR/full
Unknown
Tuition fee
Unknown
Apply date
Unknown
Start date

About

Marketing Trends from Catholic University of Portugal provides a foundation of knowledge on the latest marketing trends. 

Overview

At Marketing Trends from Catholic University of Portugal we will base our teaching methods in case studies and role play. Managers from relevant companies will be invited to interact with students.

Students at Marketing Trends from Catholic University of Portugal will learn about:

  • Current changes resulting from globalisation
  • The integration of digital technologies into everyday life
  • Identify a different set of lines of thought and actions taken by consumers and organisations in their attempts to survive and adapt to this new environment. 

Programme Structure

Courses include:

  • New consumer trends
  • Marketing 3.0 and 4.0 
  • E-commerce platforms 
  • Cause related marketing and social marketing
  • Social media branding 
  • On-line customer experience 
  • Experiential marketing
  • Viral and tribal marketing
  • SEO and Google Adwords 
  • The business case

Key information

Duration

  • Full-time
    • 12 days

Start dates & application deadlines

Language

English

Credits

4 ECTS

Delivered

On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

  • Fill in application form
  • Students and recent graduates at undergraduate and graduate level of all areas 
  • Fluency in English 
  • More than 18 years old

Tuition Fee

To alway see correct tuition fees
  • International

    850 EUR/full
    Tuition Fee
    Based on the tuition of 850 EUR for the full programme during 12 days.
  • National

    850 EUR/full
    Tuition Fee
    Based on the tuition of 850 EUR for the full programme during 12 days.
  • Early Bird - € 750
  • Students from Partner Institutions have a 10% discount.
  • Fees include: materials, social activities and coffee breaks in the morning.

Living costs for Lisbon

630 - 1123 EUR /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last year

Check the official programme website for potential updates.

Our partners

Marketing Trends
-
Catholic University of Portugal

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