• Application Deadline
  • 3 days
    Duration
  • English
    Language
Get Up to 90% Off! Learn Facebook Ads for E-Commerce - The Complete Guide from a Best Selling Udemy Instructor at Udemy. Adam has two of Udemy's best selling courses under his belt, so you know that you're in safe hands when you enrol in one of his courses.

About

The Topics and Areas Covered in this Facebook Ads for E-Commerce - The Complete Guide Course at Udemy include:

  • Introduction to Facebook Ads and a presentation on their importance in today's advertising and marketing campaigns, from big brands to small business.
  • Some CRAZY SCARY stats about how few businesses are using Facebook Ads correctly and to their full potential
  • Setting up Facebook Pages
  • Setting up and navigating a brand new Ads Manager Account
  • Setting up Payments, Budgets and Limits
  • Mistakes that a lot of new Facebook Advertisers make and how to avoid them
  • The complete guide to the structure of a Facebook advertising campaign
  • Comprehensive breakdown of the different marketing objectives used in Facebook Ads
  • A discussion of the 'Website Conversion versus Page Post Engagement' debate
  • Complete coverage and step by step explanation of the most important aspects of the Ad Set level of a Facebook advert
  • A Pro Tip on how to Avoid Wasting Money with useless Ad Placements
  • A whole section of 'Watch Me Lives' that demonstrate the different options for ad creatives and marketing objective, from single images, videos, slideshows and carousels, as well as an introduction to good advertising copy.
  • A short break and summary of what you're learnt so far, along with 10 Basic Tips to better Advertising on Facebook

...And that's just the 'Beginners' Section!

We then move on to the following more Advanced Topics:

  • Using Audience Insights Tool to find, research and develop ideas for new audiences to target with your Facebook Ads
  • A little-known method to researching your competitors' advertising and marketing campaigns so you can implement their best strategies on your own business!
  • The Complete Masterclass to Creating Amazing Facebook Ads
  • Examples of Awesome Facebook and Instagram Images and Why They Work
  • A Step-by-Step Guide to Improving Your Ad Copy, using proven copywriting styles and structures!
  • Photoshop Size Guides for Advert Images
  • A Step by Step Walkthrough to Creating an Amazingly Effective Instagram Image to use in Your Advertising Campaigns
  • FREE DOWNLOAD: Photoshop Grids for Measuring the Amount of Text in Your Ad
  • 10 PRO Tips for Better Ad Imagery - Tried and Tested for Years in the Advertising Industry
  • My Very Own Step-by-Step 'Winner's Guide to Facebook Ad Creatives for E-Commerce'
  • A Complete Explanation of the Facebook Pixel
  • Creating and Installing a Facebook Pixel on to Shopify
  • Checking the Pixel Works
  • Using the Pixel in our Facebook Ads
  • A Complete Guide to Custom Audiences, including how to create them and some of the most powerful settings you should try out in your own Campaigns
  • A Complete Guide to Lookalike Audiences, including how to create them and how to use them in your Advertising on Facebook and Instagram
  • Further, more complex Targeting Methods using Custom and Lookalike Audiences paired with Constraining Methods
  • An Incredible Walkthrough on how to Measure your Facebook Advertising Campaigns for E-Commerce.
  • A Step by Step Guide to Working our your Profit Margins for FB Advertising
  • An Introduction and Walkthrough on using Breakdowns to find Your Perfect Audience and Optimise Your As Spend Effectively
  • Advanced Reporting: a FREE Tool to Generate Awesome Infographics about your Facebook Campaigns
  • How to Find Out Whether your Interest Targeting is Working Effectively
  • How to Make Sure You Aren't 'Missing' any Conversion Made through Facebook Ads, Ensuring You Know your True Return on Ad Spend for each and every Ad You run, allowing you to Scale Your Winners for even more Profits
  • Insider Tips for Cheap Clicks in the USA
  • Insider Tips for Cheap Clicks Worldwide
  • A List of Awesome Countries in Europe that are Cheap to Advertise to
  • A List of some other Countries that are Cheap to Advertise to
  • An Introduction to Split Testing - How to do it Properly, How NOT to do it, and examples of Targeting Split Tests and Creative Split Tests
  • A Huge List of Split Test You Should Consider Running Yourself
  • Three Major Scaling Methods I like to use in my Business
  • My Personal Playbook for Running, Managing and Scaling my Facebook Ads

Here's what's included in the Case Study Sections:

  • An Insider look at my Ad Campaigns
  • Watch as I Test and Scale Brand New Campaigns for Brand New Products that I sell Online
  • Almost complete transparency - You see what works and what doesn't work for me.
  • You get to see and hear my thought processes when launching, measuring and applying the data to my own Facebook Ads
  • These will be uploaded on an on-going basis!
What Will I Learn?
  • Create a Facebook Page for a Business, Brand, Community, Service or Other
  • Create an Ads Manager Account
  • Set Up Payments, Limits and Billing on an Ads Manager Account
  • Navigate Your way Around Ads Manager Tools and Features
  • Understand the Structure of a Facebook Ad
  • Understand All Facebook Campaign Marketing Objectives
  • Appreciate how Important Facebook is in Advertising Today
  • Know How to Edit the Ad Set Level in Detail, from Targeting, to Placements, to Budget
  • Avoid the Pitfalls that Most Newbies Fall In To and Burn Cash With
  • Save Time with Saved Audiences
  • Use Various Ad Creatives from Images, to Carousels, to Slideshows and Videos
  • Create Slideshows using Facebook's Slideshow Feature
  • Create Page Post Engagement Ads
  • Create Website Conversion Ads
  • Create Page Likes Ads
  • Create Video Views Ads
  • Create Dynamic Product Catalogue Sales Ads
  • Improve Your Ad Copy with a Few Simple Steps
  • Improve Your Targeting with Some Easy Edits
  • Understand the Facebook Pixel, What it is, What it does, Why it's Important
  • Create a new Facebook Pixel
  • Install a Facebook Pixel on to a Shopify Store
  • Use a Facebook Pixel in a Facebook Ad
  • Build Custom Audiences from Multiple Sources
  • Upload Email Databases to create Custom Audiences
  • Utilise your Website Traffic to make Custom Audiences
  • Create Advanced Audiences of Your Best Customers
  • Build Lookalike Audiences from Facebook Pages
  • Build Lookalike Audiences from Custom Audiences
  • Build Lookalike Audiences from Video Views
  • Laser-Focus Custom and Lookalike Audiences using Constraining
  • Work out Your Profit Margins
  • Create Customised Reporting for Better Analysis
  • Learn of the Best Set Up for E-Commerce
  • Analyse Facebook Ad Performance based on CPP
  • Use Breakdowns to Get Better, More Detailed Insights
  • Advanced Reporting Techniques such as Editing Conversion Windows
  • Use a Tool to Generate Awesome Infographics from Your Data
  • Know how to Split Test Properly without Wasting Money
  • Perform Your Own Split Tests
  • Know some great Targeting and Creative Variables to Split Test
  • Learning of 3 Easy Scaling Methods for Beginners

Detailed Programme Facts

Programme Structure

Courses include:
  • Introduction to the Course
  • Further Information on Facebook Ads
  • Getting Ready to run Facebook Ads
  • Facebook Ads Structure: The 3 Building Blocks of a Facebook Advert
  • The Facebook Ads Campaign Level in Detail
  • The e-Commerce Debate: Engagement or Conversion?
  • Ad Set Level in Detail
  • Watch Me Live: Favourite Ads for Shopify and Ecommerce
  • 10 Basic Tips to Better Advertising
  • The Easy Target: Using Facebook Audience Insights Tool

                                                                              Audience

                                                                              • Entrepreneurs
                                                                              • Ecommerce Entrepreneurs
                                                                              • Shopify Entrepreneurs and Partners
                                                                              • Those Looking to Build an Online Income
                                                                              • Digital Nomads
                                                                              • Lifestyle Entrepreneurs
                                                                              • Location Independent Entrepreneurs
                                                                              • Location Independent Freelancers
                                                                              • Business Owners
                                                                              • Digital Marketers
                                                                              • Digital Advertisers
                                                                              • CPC Analysts
                                                                              • Social Media Marketers
                                                                              • Social Media Managers
                                                                              • Facebook Page Owners
                                                                              • Facebook Page Content Creators

                                                                              English Language Requirements

                                                                              This programme requires students to demonstrate proficiency in English.

                                                                              Schedule IELTS

                                                                              Academic Requirements

                                                                              • Have access to the internet
                                                                              • Have a personal Facebook Account (although if not, don't worry)
                                                                              • No need for anything else!

                                                                              Tuition Fee

                                                                              • International Applies to you

                                                                                200 EUR/full
                                                                                Tuition Fee
                                                                                Based on the original amount of 200 EUR for the full programme and a duration of 3 days.
                                                                              • EU/EEA Applies to you

                                                                                200 EUR/full
                                                                                Tuition Fee
                                                                                Based on the original amount of 200 EUR for the full programme and a duration of 3 days.
                                                                              We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.
                                                                              Udemy continuously offers discounts up to 90% off with full lifetime access to the course. Check the discounts available by clicking "Visit Programme Website".

                                                                              Funding

                                                                              Check the programme website for information about funding options.

                                                                              StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

                                                                              The Global Study Awards: get funded with up to £10,000 to study abroad

                                                                              Together with the ISIC Association and British Council IELTS, StudyPortals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.