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Overview
Seth Godin's Value Creation Master Class from Udemy is a master class for leaders, marketers, managers and freelancers. It includes a 35-page workbook and a series of direct, useful conversations that are guaranteed to change the way you approach your work.
What we’re seeking here isn’t a fancy elevator pitch or a carefully compressed mission statement. Instead, the challenge is to describe (without regard in any way for how you benefit, or for how your organization profits), precisely what’s in it for the user, the customer, the people you seek to serve.
Seth Godin is one of the most popular bloggers in the world, the guy American Way Magazine called, “America’s Greatest Marketer.” He’s written 18 bestselling books, started successful companies, but mostly, he’s a teacher.
Students at Seth Godin's Value Creation Master Class from Udemy will:
- Use guiding questions to design and build projects that create significant value for the people they seek to serve
- Discover useful shortcuts by avoiding false starts and expensive pitfalls as they grow
Programme Structure
Courses include:
- Where are you creating value?
- How are you leveraging technological tools?
- What will happen when the competition arrives?
- How do you tell your story? Do you need a salesforce?
- How are people going to find out about you?
- Are you a freelancer or an entrepreneur?
- What will your customer tell the boss?
- Is there a network effect?
Key information
Duration
- Part-time
- 1 days
Start dates & application deadlines
You can apply for and start this programme anytime.
Language
English
Delivered
Online
Campus Location
- San Francisco, United States
Disciplines
Design View 51 other Short Courses in Design in United StatesWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- It's not expected that you've read Seth's books or blogs, but you will need to commit to actually completing the workbook and writing down some hard truths (and then doing it again, if necessary).
- This is a Master Class, designed for people who are ready to leap.
- The course is not designed to be something you merely watch and walk away from. It includes a workbook that you should print out and complete in order to get the most out of the course.
- There is no requirement for any technical skill, nor do you need a degree in marketing. However, this course assumes that you are familiar with basic marketing concepts.
- It helps if you have an existing project or a new idea you wish to incubate throughout this course. This course focuses on shaping your larger business idea—not on the details of drafting a budget or how to pitch to investors.
- It truly helps if you care about actually engaging with your customers.
Tuition Fees
Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.
-
International Applies to you
Applies to youNon-residents75 USD / full≈ 75 USD / full - Out-of-State75 USD / full≈ 75 USD / full
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Domestic
Applies to youIn-State75 USD / full≈ 75 USD / full
Funding
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