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Overview
How Retargeting Works - The Complete Guide To Retargeting Ads from Udemy pulls from a huge variety of experience managing hundreds of unique retargeting ads campaigns for a broad range of clients in almost every vertical out there.
I'm going to explain exactly how retargeting works from a technological perspective, and I'm going to show you how the technology has matured and advanced through the years. Simply put, retargeting is accomplished through dropping cookies on your visitors' browsers which allows your retargeting platform to follow that user around the internet.
Students at How Retargeting Works - The Complete Guide To Retargeting Ads from Udemy will learn:
- To use Google AdWords to set up and manage your retargeting campaigns
- To use Google analytics to analyze your website traffic to enhance your pre-exisiting retargeting lists
- How to use affinity audiences and in-market segments to enhance your retargeting campaigns
- How Google Adwords and Google Analytics integrate and share retargeting and remarketing lists
Programme Structure
Courses include:
- Retargeting Works
- Developing Your Remarketing and Retargeting Strategies
- Planning Your Retargeting Campaigns Like A Pro
- Using Google Analytics To Develop and Build Your Audience Segments
- Tips, Tricks & Shortcuts Using Google Tag Manager as Your Tag Management System
- Building Your Remarketing Audiences In Your Google Analytics Account
- Configuring Your Remarketing Campaigns In AdWords
- Using The Google AdWords Audience Builder To Build Your Retargeting Audiences
Key information
Duration
- Part-time
- 1 days
Start dates & application deadlines
You can apply for and start this programme anytime.
Language
English
Delivered
Online
Campus Location
- San Francisco, United States
Disciplines
Digital Marketing View 75 other Short Courses in Digital Marketing in United StatesWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- You must be willing to learn new things and apply them in your campaigns as the course progresses
- You must be willing to ask questions if you don't understand something (retargeting strategies could get very tricky!)
- This course if for anyone looking to make the most of their website traffic by developing profitable remarketing and retargeting campaigns
- This course is for you if you know that retargeting works, but haven't been able to make it successful for your company
- This course is for you if you're interested in learning more about how retargeting works on a deeper level, and you want to set up profitable remarketing campaigns using that knowledge
Technological requirements
- You must have an internet connection
- You must have a google account (it's easy and free to set one up)
Tuition Fees
Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.
-
International Applies to you
Applies to youNon-residents80 USD / full≈ 80 USD / full - Out-of-State80 USD / full≈ 80 USD / full
-
Domestic
Applies to youIn-State80 USD / full≈ 80 USD / full
Funding
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