• Anytime
    Application Deadline
  • 3 days
    Duration
This How Retargeting Works - The Complete Guide To Retargeting Ads Course offered by Udemy pulls from a huge variety of experience managing hundreds of unique retargeting ads campaigns for a broad range of clients in almost every vertical out there. 

About

What you'll learn at this How Retargeting Works - The Complete Guide To Retargeting Ads Course offered by Udemy

  • Profitably set up, manage and optimize professional retargeting campaignis
  • Use advanced retargeting techniques to stay in front of your most engaged website traffic
  • Setup advanced retargeting and remarketing audiences in Google Analytics and Google Adwords
  • Track sophisticated characteristics of your website visitors to be used in your retargeting campaigns
  • Deploy your remarketing and retargeting tags through Google Tag Manager
  • Understand what retargeting is and how it works
  • Understand the technology underlying every retargeting and remarketing campaign on the web
  • Choose which website visitors you want to spend money retargeting to, and which ones you don't
  • Understand your website visitors psychologically, and understand where they are in the funnel
  • Plan your retargeting lists and audiences to maximize profit
  • Save time setting up your retargeting and remarketing campaigns by using advanced tips and shortcuts in Google Tag Manager
  • Use Google AdWords to set up and manage your retargeting campaigns
  • Use Google analytics to analyze your website traffic to enhance your pre-exisiting retargeting lists
  • Expertly use the Google Analytics audience builder to lay the groundwork of your retargeting campaigns
  • How to use affinity audiences and in-market segments to enhance your retargeting campaigns
  • How Google Adwords and Google Analytics integrate and share retargeting and remarketing lists

Detailed Programme Facts

  • Deadline and start date A student can apply at any time for this programme, there is no deadline.
  • Programme intensity Part-time
    • Average part-time duration 3 days
    • Duration description
      8.5 hours on-demand video
  • Languages
    • English
  • Delivery mode
    Online
  • More information Go to the programme website

Programme Structure

Courses include:

  • Welcome and Introduction 
  • The Digital Advertising Ecosystem: Understanding How Retargeting Works 
  • Developing Your Remarketing and Retargeting Strategies 
  • Planning Your Retargeting Campaigns Like A Pro 
  • Using Google Analytics To Develop and Build Your Audience Segments 
  • Tips, Tricks & Shortcuts Using Google Tag Manager as Your Tag Management System 
  • Building Your Remarketing Audiences In Your Google Analytics Account 
  • Introduction To Configuring Your Remarketing Campaigns In Google AdWords 
  • Using The Google AdWords Audience Builder To Build Your Retargeting Audiences 

Audience

  • This course if for anyone looking to make the most of their website traffic by developing profitable remarketing and retargeting campaigns
  • This course is for you if you know that retargeting works, but haven't been able to make it successful for your company
  • This course is NOT for you if you're not serious about your website traffic

English Language Requirements

This programme may require students to demonstrate proficiency in English.

Academic Requirements

  • You must have an internet connection
  • You must have a google account (it's easy and free to set one up)
  • You must be willing to learn new things and apply them in your campaigns as the course progresses
  • You must be willing to ask questions if you don't understand something (retargeting strategies could get very tricky!)

Tuition Fee

  • International

    175 EUR/full
    Tuition Fee
    Based on the original amount of 175 EUR for the full programme and a duration of 3 days.
  • EU/EEA

    175 EUR/full
    Tuition Fee
    Based on the original amount of 175 EUR for the full programme and a duration of 3 days.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.
Udemy continuously offers discounts up to 94% off with full lifetime access to the course. Check the discounts available by clicking "Visit Programme Website".

Funding

Check the programme website for information about funding options.

StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

The Global Study Awards: get funded with up to £10,000 to study abroad

Together with the ISIC Association and British Council IELTS, Studyportals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.