Our clients often ask me, "What is retargeting and how does it work?"
Retargeting, which is also referred to as remarketing (they're the same thing) is any digital advertising campaign that targets ads promoting your products and services to people who had previously bounced off your site.
95% of your website visitors do not convert (or take any revenue-generating action) on their first visit. I am going to teach you the art and science of retargeting so you can have a chance to convert the vast majority of your visitors that simply weren't ready to convert on their first visit.
Retargeting is the most effective way to bring those users back (through your actual, live retargeting ad campaigns), at the precise time that they're ready to convert.
I'm going to explain exactly how retargeting works from a technological perspective, and I'm going to show you how the technology has matured and advanced through the years. Simply put, retargeting is accomplished through dropping cookies on your visitors' browsers which allows your retargeting platform to follow that user around the internet.
Cookies are dropped on your visitors' browser through a little piece of code that you put on your site, often referred to as a pixel. If you're remarketing with AdWords, then AdWords is going to supply the pixel for you to place on your site. If you're remarketing with Adroll, then Adroll will supply their cookie for you to place on their site.
All this talk of cookies, pixels and tracking codes may sound complex, but in fact it's really easy to learn once you get the hang of it. The technology isn't the important part of this How Retargeting Works - The Complete Guide To Retargeting Ads course from Udemy.... what I teach you about understanding your customers psychologically and how to actually configure, develop and optimize profitable retargeting campaigns is where the true value lies.
Retargeting remains one of the most effective forms of online advertising, and it's used by your competitors to convert the majority of their traffic. Experts predict that within the next few years, most if not all display ads inventory on the web will be remarketing and retargeting ads.
Retargeting is so effective because it helps you stay in the forefront of your customers' minds and enables you to bring them back to your website when they're actually ready to convert. Every time your customer engages with one of your retargeted ads, you increase your brand recognition and make it all the more likely that that shopper will eventually become a customer of yours.
Retargeting campaigns typically see much higher click through rates and conversion rates than traditional search and display campaigns, which further illustrates how important it is that you have the knowledge and skills to develop your own successful remarketing and retargeting campaigns.
Using Google AdWords Remarketing campaigns, Google Analytics, Google Tag Manager and more, I will teach you step by step how to finally get the maximum value out of your website visitors with highly successful retargeting campaigns.
For much less than the price of one dinner out with the family, you're going to get over 10 hours of video lectures, access to our student discussion forum, and the ability to ask me any questions you may have as you progress through the course.What Will I Learn?
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