This course is for anybody wanting to get a comprehensive understanding of marketing in the digital world. Whether you run your own business, or you want to begin your professional career in digital marketing, this course will provide all the fundamentals of digital marketing you'd need. I will help you gain not only theoretical foundations of marketing, but also practical skills you can use right away.
As you take this course, I will help you get familiar with the key concepts, and help you actually get your hands dirty to run impactful digital marketing campaigns step by step.
This course is carefully designed with multiple sections so that you can grasp the core components of digital marketing easily but most effectively. We will begin by understanding how to develop a concrete strategy. I will walk you through the entire process of setting up digital marketing campaigns from scratch.
After you develop your overall strategy, we will then delve into the new user acquisition section. In this section, you'll learn about different types of ads you can run across paid channels like Facebook, Instagram, Adwords, and YouTube.
You'll also learn how you can use content marketing on your own non-paid channels like Facebook Page and Instagram. We'll also look at different organic tactics like Search Engine Optimization.
3 hours on-demand video
Check the programme website for information about funding options.
StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
Together with the ISIC Association and British Council IELTS, StudyPortals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.