
Overview
Throughout this course, participants delve into three core areas: sports management, sports marketing, and sports event organization. Recognizing the emotive and highly engaging nature of the sporting world, the programme examines how sports activities captivate audiences on emotional, physical, and intellectual levels, fulfilling fundamental human needs for success, interaction, and achievement.
By blending theory with practical insights, students develop the expertise required to thrive in the international sports arena—whether organizing major sporting events, overseeing marketing initiatives, or managing the careers of professional athletes.
Key facts:
Upon successful completion, participants in the Professional Programme in Sports Management may opt for a three-month internship* tailored to their career aspirations. Each student meets with the ESE Placement Officer for an eligibility assessment, ensuring the placement aligns with individual goals.
Thanks to ESE’s partnerships with over 1,500 global companies—including several of FORTUNE’s 100 Best Companies to Work For—the European School of Economics provides one of the most competitive university internship programmes worldwide, offering students invaluable experience in the rapidly evolving sports industry.
*Internship placement is subject to availability and eligibility criteria.
Get more details
Visit programme websiteProgramme Structure
Courses include:
- Sports Promotion & Sponsorship
- Major Event Management
- International Business Decision Making
- E-Business and E-Commerce
Check out the full curriculum
Visit programme websiteKey information
Duration
- Full-time
- 3 months
Start dates & application deadlines
- StartingApply anytime.
- StartingApply anytime.
ESE has a rolling admissions system. However, given the limited number of places, we recommend that you present your application as early as possible.
Language
Delivered
Disciplines
Sports ManagementExplore more key information
Visit programme websiteWhat students do after studying
Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
Entrance to the ESE Short Course programmes requires the Completion of the Online Application form and submission of the following documents to the Admissions Office at the ESE centre of interest:
- Last academic certificate
- Resume’ / CV (including reference to all previous education)
- Personal Statement if not attached to the application form
- Good command of the English language (IELTS/TOEFL scores are a plus)
- Photocopy of Passport/ ID document
- Four photographs (passport-sized)
Student insurance
Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:
- Additional medical costs (i.e. dental)
- Repatriation, if something happens to you or your family
- Liability
- Home contents and baggage
- Accidents
- Legal aid
We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.
Get your student insurance nowStarting from €0.53/day, free cancellation any time.
Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at European School of Economics and/or in your country of interest, please visit Student Insurance Portal.
Make sure you meet all requirements
Visit programme websiteTuition Fee
-
International
6400 EUR/fullTuition FeeBased on the tuition of 6400 EUR for the full programme during 3 months. -
EU/EEA
6400 EUR/fullTuition FeeBased on the tuition of 6400 EUR for the full programme during 3 months.
- Registration: £ 600,00
- Tuition: € 6.400,00
- Internship (optional): € 1.000,00
Living costs for Florence
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
This programme is taught in different countries. Which country are you interested in?
- Italy
- Spain
- United Kingdom