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Overview
Students will go through a learning process that will start with a deep understanding of the term Branded Content and its main differences with traditional advertising, simultaneously creating an effective storyline based on strong brand values and messages.
Key facts
- The Storytelling in Branding and Content Marketing course offered by Coursera in partnership with IE Business School analyses the production of quality journalism and explores how to create memorable and long-lasting connections with a given target audience in a world of constant content surplus.
- It concludes with a deeper insight into the term of Brand Entertainment, giving them the opportunity to amplify their knowledge about how to produce a good call to action and retain the audience's attention.
Programme Structure
Courses include:
- Why is branded content better than traditional advertising?
- The rise of branded content: How to create Quality Journalism
- Connecting with the audience through unique, memorable stories
- Creating a Story for Your Brand
Key information
Duration
- Part-time
- 7 days
- 10 hrs/week
Start dates & application deadlines
You can apply for and start this programme anytime.
Language
English
Delivered
Online
- Self-paced
Campus Location
- Mountain View, United States
Disciplines
Marketing Digital Marketing Advertising View 73 other Short Courses in Digital Marketing in United StatesWhat students do after studying
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Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
We are not aware of any English requirements for this programme.
Other requirements
General requirements
- Beginner level
- No previous experience necessary
- To obtain additional information about the programme, we kindly suggest that you visit the programme website, where you can find further details and relevant resources.
Tuition Fees
Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.
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International Applies to you
Applies to youNon-residentsFree - Out-of-StateFree
Additional Details
Audit: free access to course materials except graded items|Certificate: a trusted way to showcase your skills|A year of unlimited access with Coursera Plus $199
Funding
Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project.
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